How can you use YouTube to showcase your organization's impact?

1 Plan your content

Before you start filming, you need to have a clear idea of what you want to communicate, who you want to reach, and how you want them to respond. Think about your organization's mission, vision, and values, and how you can convey them through video. Consider your target audience, their interests, needs, and challenges, and how you can address them. Define your goals, objectives, and key messages, and how you can measure your success. Create a content calendar and a script to organize your ideas and ensure consistency.

3 Optimize your videos

To ensure your videos reach and attract your audience, you need to optimize them for YouTube and its algorithm. Start by creating a catchy title that summarizes your main message and includes keywords that your audience might search for. Include a compelling description that explains what your video is about and why your audience should watch it. Don't forget to include a clear call to action and a link to your website or other relevant resources. Additionally, add relevant tags that describe your video content and help YouTube categorize it. Choose an eye-catching thumbnail that captures your video's essence, as well as captions and subtitles to make it accessible and understandable to different languages and abilities. Lastly, use cards and end screens to add interactive elements, such as links, polls, playlists, or other videos.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?