How do you increase sales of your business services?

Know your customer. Do home work and then connect with them. Understand why they are doing what they are doing! Connect the dots Identify areas where you can assist them Built trust and authenticity Share knowledge and ask Good questions Take it from there and you will do wonders

Develop a strong Lead generation strategy - Define your ideal customer profile to best target and engage your audience. - Apply intent data early for a complete understanding of your potential customer's preferences. - Target the entire buying committee as the purchase process becomes more complex with tailored content. - Create content that is most relied upon for each stage of the purchase process. Provide a customized nurture approach through email tactics.

-Leverage referrals by asking existing happy clients to introduce you to others that could benefit from your services. Offer incentives. -Actively network both online and at in-person industry events to connect with potential clients. Seek referrals. -Implement a content marketing strategy with helpful blogs, videos, guides to attract and nurture leads. -Highlight case studies and testimonials on your website to build credibility and trust in your services.

Every company has an ideal customer profile, however in many instances, your best customers do not always conform with market research of the “top companies to target”. It’s one thing to focus on who you serve, the next step is to identify what problems you solve for them. Your ideal customer, dealing with problems, or may be completely unaware of them, or has yet to experience them. Your ideal customer targeting might be less based on a job title, but more based on what variety of problem they may be experiencing or are susceptible to experience in the future. Your understanding of what your ideal customer’s current state & journey should guide campaigns to conversations, and direct how you can serve them.

Firstly, look at your client base and identify any market segments where you have had particular success; the success rate of selling to existing clients is around 60%, and the probability drops to between 5% and 20% for new clients. Are there any new and emerging technology or compliance regulations that will drive sales of your products or services in a certain sector?

Here's a practical way to test your offer: Try explaining what you do, how you do it, and what sets you apart from the competition in no more than 2 sentences. Now, try to do that in 1 sentence. Make your offer clear and easy to understand. Avoid using fluff or industry-specific terms. Read it out loud, and try incorporating it in an email. Is it relevant to your ideal customers and does it solve their pain-points?

Depending on what stage your brand is will decide what approach you should take. For many brands or newer products a heavier focus will be on awareness and lead generation, with the end goal being long-term pipeline. As companies scale, the lead generation piece will evolve and spread out to a wider variety of channels. Volume of leads is not always the answer. There is an optimal amount for each channel, which will help you avoid problems like audience fatigue. Sometimes, a next step is not the immediate goal. The goal is keeping your brand top of mind and your prospect informed on what your solution provides. Only ~4% are in market at any given moment, about 20-30% are researching solutions. The biggest opportunity is in the 20-30%.

Be a trusted advisor. Make sure the client knows that you have their best interest in mind at all times. People like to do business with people who they trust. This is even more important for service based industries.

1) Go above and beyond to create raving fans. 2) Put the client and your employees first. If you do this and you have a solid product, you won't be lacking in sales.