How do you repurpose and reuse your event content and assets?

1 Create a blog post

One of the simplest ways to repurpose your event content and assets is to create a blog post that summarizes the key takeaways, highlights, and feedback from your event. You can include quotes, testimonials, photos, videos, slides, and other relevant materials that showcase your event's value and impact. A blog post can also help you drive more traffic to your website, generate leads, and build your authority and credibility in your niche.

2 Share snippets on social media

Another way to repurpose your event content and assets is to share bite-sized snippets on your social media platforms. You can use tools like Canva or Lumen5 to create eye-catching graphics, videos, or animations that capture the essence of your event's message, theme, or tips. You can also use hashtags, mentions, and tags to increase your visibility and engagement, and encourage your followers to share, comment, or ask questions.

3 Produce a podcast or webinar

If you have recorded audio or video from your event, you can use it to produce a podcast or webinar that dives deeper into the topics or issues that your event covered. You can edit, polish, and add some commentary or insights to your event content, and offer it as a valuable resource to your audience. You can also invite guests, speakers, or experts to join you and share their perspectives or experiences. A podcast or webinar can help you reach a wider and more diverse audience, and establish your thought leadership and influence.

4 Create an ebook or guide

Another way to repurpose your event content and assets is to create an ebook or guide that compiles and organizes your event's information, data, or best practices into a comprehensive and useful format. You can use tools like Beacon or Designrr to turn your blog posts, slides, or transcripts into a professional-looking ebook or guide that you can offer as a lead magnet, a bonus, or a freebie to your audience. An ebook or guide can help you showcase your expertise, generate leads, and build trust and loyalty.

5 Update your website or portfolio

One more way to repurpose your event content and assets is to update your website or portfolio with your event's results, outcomes, or achievements. You can add a landing page, a case study, a testimonial, or a portfolio piece that demonstrates your event's goals, strategies, metrics, or impact. You can also include links, images, videos, or downloads that highlight your event's features, benefits, or value proposition. Updating your website or portfolio can help you improve your SEO, attract new clients, and boost your reputation and credibility.

6 Repurpose for future events

Finally, you can repurpose your event content and assets for future events that you plan or host. You can reuse, modify, or adapt your event's theme, agenda, format, speakers, materials, or feedback to create new or improved events that meet your audience's needs, expectations, or interests. You can also leverage your event's success, learnings, or insights to inform your event planning process, strategy, or goals. Repurposing for future events can help you save time, money, and resources, and enhance your event quality and performance.