What are the best seasonal merchandising strategies to increase sales in your store?

I agree creating customer personas is key to our strategy. It allows us to tailor our offerings and communication effectively, ensuring we deliver the right product, to the right customer, at the right time. This targeted approach leads to better engagement and stronger customer relationships, driving our business success.

Always "KYC" and study the trends/ shift in buying behaviour time to time. Understand what is the gap that retailer is not closing, this could be a market opportunity to maintain and at the same time attract new market shares.

For countries/ retailers dealing with seasonality, it's important to continue and cater during these seasons. On top of that, for countries/retailers that have limited opportunities to work on such seasons, could tap on the occasions (e.g. Valentine's Day, 11.11 Christmas, etc) to drive sales. All these are good reference point in a calendar year for a merchandiser to plan ahead and heads up the team.

I think this step is critical. A theme creates key message of seasonal products and develop impact to audiences' awareness. All business functions will have clear understanding and have same focus on the season.

Based on my knowledge and expertise, I am able to design captivating displays that showcase featured products while capturing the spirit of the season.

My recommendation is to highlight seasonal items near the entrance or checkout area, or even at the front of the store, to get people's attention. additionally making use of holiday-themed decorations to set the mood for a joyous occasion.

In addition, "displaying strategically" also is essential in the ecommerce platform. Consistency is important both offline and online. Current/upcoming promotions/event should be clearly displayed on the banner so it gives online shopper an idea of what is happening.

Data collection is important before this could take place, else it's also never too late to start now. With more information on a shopper, retailer could study buying behaviour and target more effectively. Won't you feel valued if a brand gives you a right attention and you might even ended up buying something not because you needed it at the moment?

Training your staff is indeed a vital step in supporting seasonal merchandising strategies. I believe in ensuring your staff is well-informed about your seasonal products, their features, and benefits. This will enable them to assist customers effectively and make relevant recommendations.

Do role plays together so that most possible queries are raised and retail staff can effectively manage them once product is launched.

Working with popular locals or influencers to promote your store and their audience through seasonal content creation or event hosting. Establishing time-sensitive loyalty or reward programs to promote repeat business and strengthen customer relationships. Always keep in mind that you need to study your target market thoroughly, identify their preferences, keep an eye on trends, and adjust your strategies appropriately.