What are the best ways to create a consistent brand image using graphics?

Your brand guidelines should be simple, clean and memorable, if you use guides throughout the process your brand will become memorable soon!

Creating a consistent brand image with graphics involves establishing clear brand guidelines for elements like logos, colors, and typography. Select imagery and typography that align with your brand's values and maintain consistency across all channels. Regularly monitor and enforce brand consistency to ensure a strong and recognizable brand image.

Deja commencer par un logo ... contribuer a plusieurs communautes pour faire vivre la marque ... plusieurs graphiques et differents design voir oeuvres et surtout trouver un axe de communication, plusieurs reseaux sociaux ne sont pas forcement gage de reussite !!

Using and benefiting from a specific font that is designed and produced in a way that is exclusive to a brand can create a specific image in the mind of the audience or viewer in different media. Of course, this requires that the font is used according to the specified guidelines. For example, the size and weight of the font used in different parts of the website. Or can it be used to create typography or can its structure be destroyed? These are all things that should be compiled in the guideline and then use a dedicated font.

Sugestões interessantes - Sempre olhe o manual da marca, se não tiver crie um. - Quando for enviar o kit de marca para eventos ou parcerias, acompanhe de perto problemas de aplicação, ou substituições poderem acontecer. - Se tiver dificuldade para combinar fontes para o digital e para impressão, pesquise no Google fontes.

Another common challenge in choosing a color for the brand is the need to create the correct structure of that color both in print and for using that color online. This means that if you choose blue color, you must enter its Cmyk, rgb, and hex color equivalent. Especially for the printing space, several tests should be done with supervisors and printing specialists to achieve the best output of the desired color on different papers and with common printing devices. And finally, we have to believe that we cannot reach the basic color structure by simply converting the RGB code to cmyk using online websites.

Um Ponto de atenção pode ser os daltônicos, veja se suas cores não irão gerar desconfortos cromáticos. Outro ponto de atenção é quando for criar botões e a cor predominante da sua marca for vermelho, isso pode evocar uma emoção de perigo.

Creating a consistent brand image through graphics requires a careful selection of colors. These colors, more than just being visually appealing, become the silent storytellers of the brand. Each hue contributes to the brand's narrative, conveying its personality, values, and connecting with the audience on a deeper level. Consistency in color becomes the brushstroke that paints a memorable and cohesive picture, making the brand easily recognizable and relatable.

Teste rápido e teste barato. Antes de colocar no mundo é fundamental testar com seus colegas de trabalhos ou com alguém que tem o perfil próximo com sua persona. Escute todas as críticas, acredite tem ouro nesses depoimentos, resolva os problemas de maneira humilde e foque em obter o resultado desejado e deixe seu gosto pessoal de lado, o cliente é que será o protagonista nesse momento.

Be so consistent you’re almost sick of it yourself. You may have seen the style 1,000 times, but your audience might’ve only seen it 10 times. The consistency in the message & delivery breeds clarity.