What are the best ways to show a customer a car's towing capacity?

1 Know the numbers

Before you show a customer a car's towing capacity, you need to know the numbers yourself. Towing capacity is the maximum weight that a car can pull safely and legally, and it depends on factors such as the engine, transmission, brakes, suspension, and hitch. You can find the towing capacity of any car in the owner's manual, the manufacturer's website, or online databases. Make sure you use the correct units (pounds or kilograms) and explain the difference between gross vehicle weight rating (GVWR), gross combined weight rating (GCWR), and gross trailer weight rating (GTWR).

2 Ask the right questions

To show a customer a car's towing capacity, you need to understand their needs and expectations. Ask them what they plan to tow, how often, and where. For example, do they need to tow a boat, a caravan, a horse trailer, or a utility trailer? How heavy are their loads and what are the dimensions of their trailers? Do they tow on flat roads, steep hills, or off-road terrain? How much fuel efficiency, performance, and safety do they expect from their car? By asking the right questions, you can match the customer with the car that has the best towing capacity for their situation.

3 Use visual aids

One of the best ways to show a customer a car's towing capacity is to use visual aids that illustrate the numbers and the benefits. For example, you can use charts, graphs, diagrams, or videos that compare the towing capacity of different cars, show how the car's features affect the towing performance, or demonstrate how to use the hitch and the trailer brake controller. You can also use physical objects, such as weights, scales, or measuring tapes, to show the customer how much their load weighs, how much room they have in their trailer, or how much clearance they need for their hitch.

4 Offer a test drive

Another great way to show a customer a car's towing capacity is to offer them a test drive with a trailer attached. This way, they can experience first-hand how the car handles, accelerates, brakes, and turns with a load behind it. You can also point out the features that make towing easier and safer, such as the rearview camera, the blind spot monitor, the stability control, or the tow mode. Make sure you follow the safety guidelines for towing, such as checking the tire pressure, securing the load, adjusting the mirrors, and driving at a reasonable speed.

5 Provide testimonials

A final way to show a customer a car's towing capacity is to provide testimonials from other customers who have used the car for towing. You can use written reviews, video clips, or social media posts that showcase how the car met or exceeded their expectations, solved their problems, or enhanced their lifestyle. You can also share your own personal stories or anecdotes that relate to the customer's needs and goals. By providing testimonials, you can build trust, credibility, and rapport with your customer and show them the value and satisfaction of choosing a car with a high towing capacity.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?