What do you do if your creative strengths and skills are not reflected in your personal brand?

1 Assess Honestly

Start by taking an honest assessment of your personal brand. Look at your online profiles, the language in your resume, and the way you describe yourself in professional settings. Do these elements showcase your creative talents? If not, pinpoint what's missing. Perhaps your innovative problem-solving skills or your knack for design are not coming through. Identifying these gaps is the first step to realigning your personal brand with your true capabilities.

2 Update Profiles

Once you've identified the discrepancies, it's time to update your professional profiles. This could be on social networking sites, your personal website, or your portfolio. Rewrite descriptions to highlight your creative strengths, ensuring they are at the forefront. Use specific examples of your work that demonstrate these skills. By doing so, you'll start to reshape the perception others have of your professional identity to be more in line with your true self.

3 Network Wisely

Networking is a powerful tool for personal branding. Engage with communities and professionals who value creativity. Attend events, participate in forums, and connect with individuals who work in creative fields or roles that you aspire to. These interactions can offer new perspectives on showcasing creativity within a professional brand and provide opportunities to display your own creative strengths.

4 Showcase Work

Creating a portfolio that showcases your best work is essential. Whether it's a physical collection of your projects or an online gallery, make sure it's easily accessible and well-curated. Include work that highlights the breadth and depth of your creative abilities. A strong portfolio not only speaks volumes about your skills but also serves as a tangible extension of your personal brand.

5 Seek Feedback

Soliciting feedback from peers, mentors, or even clients can provide valuable insights into how others perceive your brand. Ask them what comes to mind when they think of you professionally and if they see your creative strengths reflected in your brand. Use this feedback to make adjustments, ensuring that your brand accurately represents your talents and the value you offer.

6 Reflect Consistency

Lastly, ensure consistency across all platforms and interactions. Your personal brand should reflect your creative strengths at every touchpoint, from your email signature to the way you present in meetings. Consistency helps reinforce your brand identity and ensures that when people think of creativity, they think of you. This congruence builds trust and strengthens your professional reputation over time.