What do you do if your personal brand needs a boost?

ous pouvez évaluer si votre marque personnelle a besoin d'un coup de pouce en examinant des indicateurs tels que votre présence en ligne, l'engagement des followers, les opportunités professionnelles et les retours des pairs ou clients. Si vous constatez un manque de visibilité, d'impact ou d'alignement avec vos objectifs, cela peut indiquer un besoin d'amélioration.

This initial evaluation is not just about identifying what you've been doing, but also about recognizing the strengths you can build upon and the areas that require improvement. Understanding these aspects is fundamental to developing a plan for a strategic refresh of your personal brand. This plan should not only aim to enhance your visibility and influence within your field but also ensure that your personal brand authentically represents who you are and what you stand for

In any situation, if things are not at the level you want, what you need to do is to pause, think and evaluate. When evaluating any topic, I recommend that you start with the main idea.

Your personal brand starts with truly knowing yourself. Start a dive into yourself by determining what is important for you, what drives you, what motivates you, and that should be reflected into your personal brand.

Goals will change overtime. You, as a person changes overtime. When you have identified your personal brand, you can start with identifying your goals. And that is something you should do on a yearly basis.

I have found that varying content is key to higher engagement. Including a blog, podcast, videos, etc can draw new followers. I've also seen a huge rise in the amount of screenshots of tweets being used on other platforms, adding a multi-platform dominance to social media plans. Being consistent is also important. Regular posting, within the brand guidelines, helps connect with returning followers.

To boost your personal brand, focus on developing a robust content strategy. Analyze your current content to identify what resonates most with your target audience. Craft high-quality content that showcases your expertise, offers value, and aligns with your brand identity. Consistency is key, so establish a regular cadence of content creation and distribution to solidify your presence as a thought leader in your field.

This is the most powerful way to rejoin the conversation as an expert in your field. Engagement in comments is especially powerful on LinkedIn when sometimes you can learn more about an individual from a response to a comment than from their whole profile.

Continious learning and development is key for personal growth. Without learning and development there is not much room for growth.

You don't need to spend a fortune on lengthy courses to level up your skills. Even watching a YouTube video once a day can teach you something you didn't know before. It also helps to find courses that will allow you to add certificates or badges to your social profiles. Proof of your skills is one of the best ways to give your clients more confidence in your abilities.

Leadership Brand Boost. Define goals, prioritize growth, and engage your network to revitalize. - Define Goals: Clarify objectives for influence, credibility, or innovation. - Embrace Vulnerability: Share failures to build trust. - Challenge the Status Quo: Advocate for progressive ideas. - Embrace Controversy: Tackle tough issues. - Cultivate Online Presence: Engage authentically across platforms. - Personal Growth: Invest in learning and self-reflection. - Engage Network: Seek feedback and collaborate. Revitalize your brand with courage, creativity, while staying authentic. Define goals, grow personally, and leverage your network for impact.

Dolly Parton famously said: "Find out who you are and do it on purpose." This is the essence of personal branding. Too many would-be thought leaders focus only on the informational or insight value of their content, but that's not enough. Too many other people are offering the same thing. People will follow content if it has value, but if you want them to know your name, you have to put something of yourself into your content. It's the only way.