What do you do if your personal brand as a consultant is not standing out in your industry?

Here's what you can do if your personal brand as a consultant isn't standing out: - Clearly define your ideal client and the specific problems you solve. - Share valuable content like blog posts, articles, or videos showcasing your expertise. - Present at industry events or webinars to establish thought leadership. - Connect with potential clients and collaborators online and offline. - Showcase testimonials and positive client outcomes. - Be genuine and relatable in your communication style. By focusing on these steps, you can build a strong personal brand that attracts your ideal clients and positions you as a leader in your consulting field.

1. Identify Your Unique Value Proposition (UVP) Understand what sets you apart from others in your field. What unique skills, experiences, or perspectives do you offer? Your UVP should address specific problems or needs in your industry that you are uniquely equipped to solve. 2. Define Your Target Audience Clearly identify who your services are for. Understanding your target audience's challenges, needs, and how they consume content will allow you to tailor your messaging and offerings more effectively. 3. Reevaluate and Refine Your Online Presence Your website and social media profiles are often the first points of contact with potential clients. Ensure they are professional, up-to-date, and clearly communicate your UVP.

Firstly, check if you are a small fish in a big pond or a big fish in a small pond. What I mean by that is, are you positioning yourself with another Leadership, Sales, or Management consultant? Or do you have a unique skill, expertise, or life experience that sets you apart from the crowd? Assess this reality before starting to take any action.

It's time to take proactive steps to differentiate yourself. Start by clarifying your unique value proposition and identifying your target audience's needs and pain points. Craft a compelling narrative that showcases your expertise, experience, and passion for helping clients achieve their goals. Leverage digital platforms to amplify your brand presence through thought leadership content, such as articles, blog posts, and videos. Engage with your audience on social media and professional networks to build relationships and establish credibility. Collaborate with industry influencers. By consistently delivering value you can elevate your personal brand and position yourself as a go-to consultant in your field.

Once you have assessed the reality, focus on identifying gaps. What isn't working for you? What could instantly put you in front of your desired crowd? What is your niche expertise that only you can provide solutions for? Identify these to revamp the way your current brand is perceived.

Sharing your story has three goals: 1. Articulating your why 2. Explaining your unique approach 3. Shortening the distance between you and the people you want to work with

While crafting your narrative, compellingly answer these questions. 1. Who are you? What's your story? 2. Who do you work with? 3. What's your philosophy? 4. How is your approach different from others? 5. How does it help your target audience? 6. What's your credibility? 7. What makes you the perfect choice for your clients? I hope this helps you craft your narrative to get you to work instantly.

Yes, content creation is a powerful tool. If you are new to the business, this is a great start. But for people who already have a good amount of content (like books, podcasts, YouTube channels, blogs, courses, etc), leveraging existing content can be a game changer. Think about how you can repurpose content, get more from the same piece of content, and give more value through the content you have already produced.

Be a constant learner and innovator. The consulting industry changes very fast. Hence, you need to be highly adaptable and resilient to withstand such sudden changes. How quickly you can ride on the next wave will determine how successful you will become soon.