Last updated on Jun 20, 2024

What do you do if your personal brand needs a fresh perspective from outside your industry?

When your personal brand feels stagnant, seeking a fresh perspective from outside your industry can be a game-changer. It's like opening the windows to let in new air; it revitalizes your approach and can introduce innovative ideas that set you apart. Your personal brand is more than just your professional expertise; it's a blend of your unique skills, experiences, and personality. When you're too close to your own brand, it can be challenging to see it from a different angle. That's where external insights come in, offering new ways to communicate your value and connect with your audience.

1 Cross-Pollinate Ideas

One effective way to refresh your personal brand is to cross-pollinate ideas from other industries. This means actively seeking out trends, strategies, and problem-solving methods that are outside of your usual scope. Attend conferences or webinars unrelated to your field, read widely, and network with professionals from diverse backgrounds. By doing so, you'll uncover new approaches and insights that can be adapted to your personal brand, giving you an edge that others in your industry might lack.

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2 Seek Mentorship

Mentorship from someone in a different field can provide you with a valuable external perspective on your personal brand. Look for a mentor who aligns with your values and goals but operates outside of your industry. They can offer unbiased advice, challenge your assumptions, and help you see opportunities you may have overlooked. A mentor acts as a sounding board and can guide you in refining your personal brand to appeal to a broader audience.

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Benjamin Joshua
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Have a look at working with a personal branding strategist (like myself) and let them conjure up some of their ideas on what they can change and do for your personal brand 🔥

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3 Collaborate Broadly

Collaboration with professionals from other industries can inject new life into your personal brand. By working on projects with people who bring different skills and viewpoints to the table, you'll gain insights into how other sectors operate and think. Collaborations can also expand your network and expose your brand to new audiences. The key is to be open to new ideas and willing to step outside of your comfort zone.

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Ranvir Singhsachakul

Director of Marketing & BD @ MessageSpring 👨🏾💼 | Guiding Leaders and Companies to Build and Leverage Their Personal Brands 💡| Podcast Host 🎙
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In order to enhance my personal brand, I started a podcast called Catching Flights with Ranvir. In it, I talk to people from all walks of life about different topics that interest me. While that means my first season didn't have a central theme, it showed the audience what my passions are and how much knowledge I have on different fields to be able to hold a convo or ask the right questions. As a result from that, I've now had a chance to connect with people in finance, engineering, remote working and many other industries despite working in the IT SaaS industry. It's been great! Widen your horizons, the opportunities are absolutely limitless.

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4 Engage with Different Audiences

Engaging with different audiences can offer fresh perspectives on your personal brand. Participate in community events, forums, or social media groups that aren't directly related to your industry. Listen to their challenges and interests to understand how your expertise might solve problems in contexts you hadn't considered before. This engagement can lead to new ways of presenting your personal brand that resonate with a wider audience.

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5 Reflect and Adapt

Taking time to reflect on the feedback and insights you've gathered from outside sources is crucial for adapting your personal brand. Consider how these new perspectives align with your core values and long-term goals. Be willing to tweak or even overhaul elements of your brand if it means staying relevant and resonant. Remember, personal branding is an ongoing process, and agility is key to maintaining its freshness and appeal.

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6 Innovate Continuously

Finally, the willingness to innovate continuously is essential when incorporating external perspectives into your personal brand. Stay curious and never settle for the status quo. Experiment with new communication styles, branding strategies, or service offerings inspired by your cross-industry exploration. By doing so, you'll ensure that your personal brand remains dynamic, engaging, and ahead of the curve.

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Andres Felipe Murillo

Ayudo a Cracks a vender sus servicios en LinkedIn | Usando IA para resultados rápidos y consistentes. DM Crack y te doy una muestra Gratis.
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Additionally, seek feedback from your network to understand how your innovations are perceived and where there’s room for improvement. Engaging with a diverse group of professionals can provide fresh insights and help you refine your approaches. Continuously learning and adapting based on external perspectives will keep your personal brand relevant and impactful. This proactive stance towards innovation not only differentiates you from others but also showcases your commitment to growth and excellence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your personal brand needs a fresh perspective from outside your industry?

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1 Cross-Pollinate Ideas

2 Seek Mentorship

3 Collaborate Broadly

4 Engage with Different Audiences

5 Reflect and Adapt

6 Innovate Continuously

7 Here’s what else to consider

Personal Branding

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What do you do if your personal brand needs a fresh perspective from outside your industry?

1

2

3

4

5

6

7

1 Cross-Pollinate Ideas

2 Seek Mentorship

3 Collaborate Broadly

4 Engage with Different Audiences

5 Reflect and Adapt

6 Innovate Continuously

7 Here’s what else to consider

Personal Branding

Rate this article

Thanks for your feedback

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