You're passionate about social impact, but how can you build your personal brand in this field?

Defining your purpose and the values that drive your work in social impact is key to stand out as, I like to call it, Social Impact Enthsuiasts. Are there causes you are passionate about? What change do you want to create in the world? Understanding your personal mission and values will help you communicate your unique perspective and attract like-minded individuals and opportunities.

Asking yourself this question: "I help ___ achieve ___ by ___" is a helpful start in defining your personal brand! Aligning your LinkedIn tagline to your purpose (instead of your job title) is a great way to showcase your purpose and build your personal brand.

Clearly articulate your values, mission, and the specific societal issues you're passionate about addressing. Share your authentic story, detailing the experiences that ignited your commitment to social impact. Consistently communicate your values through various platforms, such as social media, blogs, or public speaking engagements. Engage with like-minded individuals and organizations, fostering collaborations that amplify your impact. Cultivate a unique voice and perspective, demonstrating how your skills and insights contribute to positive change. By embodying and consistently communicating your purpose, you establish a compelling personal brand that resonates with others and helps drive meaningful social impact.

Define your purpose by first taking an introspective approach to understand what are your own values, personal experiences, and opinions that are fueling your passions and energy around impact. It may be around a certain topic (e.g. climate change) or it may be around a certain population (e.g. women) or for a certain objective (e.g. increase financial literacy). Choose an area that speaks to you as it will help you stay in the career path for a longer time.

Ask yourself. Who are the stakeholders that move me? Is it a type of client? Or someone you are not serving, yet? How can I bring in this stakeholder into my business model? Or do I want to change my business model to serve them?

Share insights, research findings, or success stories related to your niche through blogs, articles, or whitepapers. Actively participate in relevant conferences, webinars, and industry events to network and demonstrate your knowledge. Leverage social media platforms to engage with the community, offering valuable content and participating in conversations. Seek opportunities to contribute to panels, workshops, or podcasts, positioning yourself as a thought leader. Additionally, build a professional website or portfolio highlighting your expertise, achievements, and contributions to the social impact sector.

Les proches (amis, collègues, etc...) sont des ressources sur lesquelles vous appuyer pour identifier quelles sont vos expertises et faciliter ensuite la mise en avant de celle ci.

To build your personal brand in the field of social impact, showcasing your expertise is essential. This involves consistently sharing valuable insights, experiences, and knowledge related to social impact through various channels such as social media, blogs, public speaking engagements, and networking events. By positioning yourself as an authority in your area of expertise, you can establish credibility, gain visibility, and attract opportunities to make a meaningful difference in the world.

Hi Julia, I totally agree. Expertise should be based on outputs, what a person is capable of doing irrespective of how that competence is obtained.

To build a personal brand in the field of social impact, connecting with your audience is essential. This involves understanding their needs, concerns, and values, and tailoring your message to resonate with them effectively. By fostering genuine connections and engaging in meaningful dialogue, you can build trust, credibility, and loyalty within your audience, ultimately amplifying your impact and influence in the social impact arena.

Leverage LinkedIn and other social media platforms to connect and learn from other industry professionals. Share your learnings and publish information about any events, such as webinars, so that others in your network can attend. Finally, connect with people to schedule “coffee chats” that are short video calls to get to know someone.

Authenticity is the cornerstone of impact, so it matters when showing up. There are many areas of social impact that we are involved in generally, so it’s key to communicate this to your audience. Showing up plays a critical role in building your brand consistently, so while you promote your authentic self, you have to stay on brand with the purpose you’re aiming to communicate.

Building a personal brand in the field of social impact requires consistency and authenticity. Being consistent means aligning your actions, messaging, and values across all platforms and interactions. This builds trust and credibility among your audience. Authenticity involves staying true to yourself, your passions, and your mission. When you are genuine and transparent, people are more likely to connect with you on a deeper level and support your endeavors in the realm of social impact.

Ask for "360-degree feedback" from managers, peers, direct reports, nonprofit partners, and others you work with. Anonymized surveys are a good method to gather this feedback. It's a great way to get the full picture of how your actions are being perceived so that you can adapt accordingly!

Focus on outcomes vs. outputs, and back this up with quotes or other facts & figured that support the impact! I've found that combining data + stories that pull at the heartstrings make for the most compelling CSR storytelling. Good visuals (photos, video footage, etc.) also help. Don't forget to shout out your community partners and fellow-impact makers while celebrating & sharing impact -- this work requires so much collaboration!

In my experience, creative storytelling and co-creating communication strategies with project beneficiaries are effective methods for showcasing the positive outcomes of social impact work and inspiring others to support your cause.