What does an account manager do?

1. Client Relationship Management. 2. Understanding Client Needs. 3. Sales and Upselling. 4. Communication. 5. Problem Resolution. 6. Strategic Planning. 7. Forecasting and Reporting. 8. Contract Negotiation. 9. Customer Satisfaction. 10. Market Analysis.

An account manager is responsible for building and maintaining relationships with clients or customers. They serve as the main point of contact, addressing inquiries, resolving issues, and ensuring client satisfaction. Additionally, they often identify opportunities for upselling or cross-selling products or services, collaborate with internal teams to meet client needs, and track account performance. Essentially, they oversee the client's experience from start to finish, aiming to foster long-term partnerships and drive business growth.

Account Manager sind für die Zusammenarbeit mit Kunden verantwortlich. In den meisten Fällen beginnt das mit der Identifikation potentieller neuer Kunden, der Ansprache, dem Führen von Vertragsverhandlungen und dann auch der weiteren Betreuung der Kunden um auch Cross- und Up-Selling betreiben zu können.

An account manager is goal-oriented. There are two goals: 1- Client centric. 2- Sales oriented. Notice that client centricity comes first, The responsibilities are doing what is necessary to achieve the 2 goals. To grow into a successful account manager it takes sales skills which are life skills. Listening, respect, connection, understanding, confidence, organization, integrity and many others are all life skills before they are sales skills. Grow your life skills by reading, listening, having a mentor, learning and growing. Just do what it takes to achieve the 2 goals mentioned at the beginning, if it means learning a new culture, do it. If it means understanding something outside your domain, do it. You just do what it takes.

An account manager oversees and nurtures client relationships, ensuring satisfaction, understanding needs, and facilitating communication between clients and the company. They aim to maximize customer value and promote long-term partnerships.

Um gestor de contas é um profissional que gerencia o relacionamento entre uma empresa e seus clientes. Suas responsabilidades incluem desenvolver relacionamentos sólidos com os clientes, atender às suas necessidades, elaborar estratégias para maximizar o valor mútuo, monitorar o desempenho das contas e colaborar com outros departamentos internos. O objetivo principal é garantir a satisfação do cliente, reter e expandir as contas existentes e identificar oportunidades de negócios adicionais. O gestor de contas desempenha um papel crucial no crescimento dos negócios da empresa, construindo relacionamentos sólidos e buscando o sucesso mútuo.

Time management and proactiveness are two skills that have helped me fast track as an Account Manager. While having an education in the vertical you support is no doubt helpful, Account Management in my experience doesn’t necessarily depend on starting with being a subject matter expert. However, the will and drive to continuously learn is a must.

Schlüsselfähigkeiten sind Beziehungsaufbau und -pflege, Kommunikationsfähigkeit, Verhandlungsgeschick, Organisationsgeschick, Branchenkenntnisse, Teamwork Problemlösungsfähigkeiten

Si bien es cierto que la gestión del tiempo, organización y resolución de conflictos, están entre las habilidades que entiendo son fundamentales para el desempeño exitoso de este rol, entiendo que sobresaltan de entre todas la capacidad de gestión de personas (inteligencia emocional, comunicación asertiva, lectura de lenguaje no verbal) y capacidad de análisis; estás últimas son verdaderas armas de combate cuando de captación y mantenimiento de cartera se refiere.

- Verständnis des B2B-Vertriebs - Kenntnis der Branche und des Marktes: Sie sollten über ein tiefgreifendes Wissen über die Branche verfügen, in der sie tätig sind, und die Bedürfnisse ihrer Kunden kennen. - Produkt- und Servicekenntnis: Account Manager müssen die Produkte und Dienstleistungen ihres Unternehmens genau kennen, um sie den Kunden optimal präsentieren zu können. - Verhandlungsgeschick: Sie müssen in der Lage sein, Preise und Vertragsbedingungen zu verhandeln, die sowohl für das Unternehmen als auch für den Kunden fair sind. - Projektmanagement: Account Manager leiten oft komplexe Projekte und müssen daher über gute Projektmanagementfähigkeiten verfügen.

In my perspective Some of the Challenges for an Account Manger could be! 1. Limitation Contractual agreement 2. Client Education and Adoption 3. Client Retention and Expansion 4. Resources optimisation Some Rewards for Account Managers: 1. Professional Growth and Development 2. Client Success and Satisfaction 3. Recognition and Rewards 4. Contributing to Company Success

Listing down some of the challenges that we've all faced as a CSM or Account Manager: -Managing unrealistic customer expectations. -Staying ahead of competition and highlighting the product's USP -Retaining customers and preventing churn -Scaling customer success efforts while maintaining personalized service -Navigating economic downturns or market fluctuations. Rewards for this role can be: -Inclusion in employee recognition programs for exceptional contributions -Team-based rewards, celebrations, or outings to recognize collective achievements -Access to training, workshops, and conferences to enhance skills and knowledge. -Opportunities for promotions and career growth based on successful customer success outcomes.

Some of the Challenges for an Account Manger could be! 1. Technical Issues and Support 2. Client Education and Adoption 3.Client Retention and Expansion Some Rewards for Account Managers: 1. Professional Growth and Development 2. Client Success and Satisfaction 3. Recognition and Rewards 4. Contributing to Company Success

Challenges: Balancing the needs of multiple clients, resolving conflicts, and meeting deadlines. Rewards: Building strong relationships, seeing the impact of your efforts on client satisfaction, and potentially earning bonuses or commissions based on performance. Each aspect offers a unique perspective on what it takes to excel in this role and what one can expect in terms of challenges and rewards.

Simply stated, the Account Manager is responsible for EVERYTHING. Externally, they are the face of the company at all levels and in every interaction. Internally, they are responsible for retention, revenue and growth. The account manager is where the buck(s) starts and stops....

Listen to your client's concerns - there may be other issues they are not explaining. Be aware of the pressures they may be under. Get the facts of the case. Organize and prioritize the solutions. What needs to be done within the hour, by end of day or end of week. A good account manager slows things down. That does NOT mean there is no urgency. Calm the client, reassure and give them whatever technical insight you can into the solution. If no solution is immediate, check in and inform them of the progress. A positive outlook will come back to you from your client.

I would like to add: *-Remember your clients are people: send them birthday cards *-Know what they like outside of their business *-Their interest might change so listen *-Be you, so be vulnerable to share who you are beside an Account Manager *-Know all the decision-makers on your specific accounts, connect *-Advice on something else that is of benefit to your client, even if it does not relate to your role, everything connects somehow *-Be consistent with your personality, so be yourself always, so when life gets complicated you still come across as yourself even if you are on autopilot. *-Take nothing personal, because it is not *-Be curious, can we improve, solve, serve, and satisfy a need proactively? *-Enjoy what you do! Yaima

One of the most important aspects is to advocate for the client in relation to any issues that arise with the product or service. Busy clients often don't have time to chase people to resolve issues. A key part of the Account Manager's role is to support them in any dealings with the company so their needs are not ignored or diminished.

Project management experience seems to be an important skill for an Account Manager to be successful. Managing multiple projects across multiple stakeholders with different timelines, I've found that AMs with some PM certification often do well.