What are the emerging trends in brand design that you should include in your portfolio?

Incorporate these emerging brand design trends into your portfolio: 1️⃣Minimalism and simplicity 2️⃣Hand-drawn elements 3️⃣Geometric shapes 4️⃣Retro and vintage influences 5️⃣Sustainable and ethical design 6️⃣Interactive and dynamic design 7️⃣Voice and sound branding 8️⃣Personalization and customization 9️⃣Augmented reality (AR) and virtual reality (VR) 🔟Diversity and inclusion Showcase your design expertise and attract potential clients with a portfolio that reflects the latest trends.

Revamp your design portfolio with hot trend setters. - Embrace vibrant gradients—because who likes bland? - Minimalism is out; maximalism is in—more is the new black. - Go 3D; make your designs pop like confetti. - Fonts are the new fashion; pick yours wisely. - Surrealism isn't just for art; let your designs dream big. - Inclusivity is chic; represent diverse voices. Lastly, glitch it up—because perfection is so last year.

It makes sense that minimalist brands are taking off with how digital brands have to be these days. This makes it even more important to make sure that your word mark is trademarked. With distinctive design elements being less popular these days, the actual word of your brand is so important and valuable.

What does it take to do solid branding in 2024 and beyond? Create a unique identity and imprint it on people’s minds for the longest time possible. -Minimalism, consumers these days are being bombarded with information overload every day, keep your branding minimalistic can be the show-stealer! -Humanize Brand Personality, use humor, grab guest attention, create a positive brand image showcase the brand’s personality and values, build brand loyalty, make branding content more shareable, memorable, and entertaining give a boost to guest engagement and increased brand awareness. -Embracing Nostalgia, use of AI tools, interactive branding, influencer marketing, Immersive Experience, sustainability & innovation, brand inclusivity.

1. Simplicity, straight lines, and an emphasis on key components are the hallmarks of minimalist design, which is still very popular. For instance, there is Levi's poster Design, which adopted the minimal approach many years back, I can still remember the design and the message for about 20 years. 2. Negative space: It is a practical approach that helps achieve simplicity in design. It prevents visual clutter and allows the viewer to quickly grasp the message or purpose of the design without unnecessary distractions. 3. Visual depth in design. What I refer to as visual depth is the creation of a 3dimensional look in design. This is achieved with the use of shadows and the concept of perspective in design.

One thing I have found helpful is to have a process where you collect great examples of testimonials, case studies and videos, in particular video testimonials so you can compare what is working really well. When executed well video storytelling conveys connection to the target market quickly and in a memorable way. Incorporating video storytelling adds depth, and when you bring in the values and purpose through words it is a winning combination to create emotional authentic narratives that resonate with the target market to set your brand portfolio apart from the competition.

i wouldn’t even call this a trend. without a story, there’s no brand. storytelling is essential, the foundation of a brand. it starts with a good story of origin. people loke to know about why and how the brand came to live. and a brand lives through interaction with their audience and environment. thats the stories that have to be told. this defines and shapes a brand.

Únete a esta tendencia sólo si la contribución de tu organización es real y tiene un impacto social claro, de no ser así, el riesgo es alto. Si decides contar historias del alcance de las acciones sociales de tu organización, asegúrate de hacerlo desde la dignidad de las personas. ¡Muestra siempre su potencial más que sus carencias!

hughe factor in todays brand communication, with an even bigger impact. it puts the brand immediately on the “good side” of business and economics. and with increasing customer awareness of SEG issues it makes a big difference in brand positioning. (not for all brands relevant, though)

Sustainability can easily be tossed around as a key word, but its impact can be immeasurable. As designers and strategists, we are in a unique position to create sustainable practices and frameworks, not only for ourselves, but for our clients. Through utilizing and creating tools and practices that take into account eco-friendly methods we are able to spread this to clients, and then further on to their customers, users, and viewers, creating a funnel of people with greater social responsibility. This can be achieved through various materials and choices that elevate doing the better thing, instead of always focusing on the bottom line.

X Personalized design is a trend that's gaining significant traction in brand design, leveraging data analytics and AI to tailor visual elements to individual preferences and behaviors. Example for that is Nike's NIKEiD service is a prime example of personalized design in action. It allows customers to become designers themselves, offering the ability to customize their own footwear. Users can select colors, materials, and even add personal iDs (like names or messages) to their shoes

in some perspective marty neumeier already described this in his book “brand flip”. not the brand is looking for an audience, the audience shapes the brand. it is the expression of it’s community. digital print and production processes that can be personalised are a big driver in this. and of course ai, that can automate a personal brand experience. the brand audience wants to be a part of the brand, get involved and have unique experiences. new technology opens so many ways for brands to dilver this to their customers.

that’s a tricky one. although this has huge opportunities for brands in positioning and communication, even innovation, a lot of times it is dismissed in favour of the mainstream or only applied where the target audience is considered “aligned”, or misunderstood and even missused as some sort of “diversity-washing” to add missing flavour to a dull brand. UX design has started this for obvious reasons (don’t underestimate the “curb cut effect” - in case you haven’t heard, google it!!) and branding has to follow their lead. it will be big!

In the future, brands might explore neurodesign, tailoring visual elements based on neural responses to create highly engaging and personalized experiences. Virtual and augmented reality could become integral to brand identities, allowing consumers to immerse themselves in a brand's narrative. With advancements in AI, brands might employ dynamic logos that adapt in real-time, reflecting changing market dynamics or user preferences. Additionally, biometric data integration could lead to designs that respond to users' emotions, creating a more empathetic and intuitive brand connection. The evolving landscape offers exciting possibilities for brands to redefine how they connect with audiences.

Being aware of top trends is a key part of keeping your skills sharp and upto date as a designer. Use these trends wisely though and with relevancy to the audience you are designing for. Also look closely at trends within certain sectors. For example if designing for a customer in the tech sectors look at new brands and styles being used. How is this sector evolving? Be careful too when following trends. When others are doing the same it can be harder to differentiate and your designs can date quicker.

Choose trends that are relevant to your target audience. When choosing trends to incorporate into your portfolio, consider your target audience and what kind of designs they would be interested in. Use trends in a creative and unique way. Don't just copy what everyone else is doing. Try to find new and innovative ways to use trends in your designs. Focus on quality over quantity. It is better to have a few well-designed pieces in your portfolio than a lot of poorly designed pieces. Update your portfolio regularly. Add new work to your portfolio on a regular basis, especially if you are incorporating new trends into your designs.

Staying attuned to current trends is crucial, especially within the creative field. Yet, for a brand designer or strategist, it's equally vital to stand out and possess a distinctive approach in work, as well as the methodologies and thought processes they employ in crafting communication designs or strategies. This way, people can gain a clear understanding of the work, problem-solving methods, and brand solutions. As a brand strategist, keeping up with trends is essential, but what truly matters is presenting the portfolio comprehensively, keeping in mind that every project should exhibit a high level of thoroughness and effectively serve its primary purpose. While aligning with trends can be advantageous, it's not an absolute necessity.

One additional thing to consider is how a brand can support user-generated content. It's no longer the case that every aspect of brand communication comes from the company that owns the brand. A strong portfolio should include the brand assets and experiences that have been developed to facilitate and reward brand advocates in creating user-generated content.