What are the most effective explainer video formats for businesses?

2 Animated explainer videos

Animated explainer videos are made with computer-generated graphics, characters, and motion. They are perfect for businesses that want to explain complex or abstract concepts, tell a story, or create a memorable visual identity. Animated explainer videos can also help to capture attention, stimulate imagination, and convey personality. Moreover, animated explainer videos can be more affordable, faster, and easier to produce than live-action ones, as they do not require physical resources or locations. They also have more room for experimentation and customization in terms of style and design.

3 Whiteboard explainer videos

Whiteboard explainer videos are a type of animated explainer videos that simulate the effect of drawing on a whiteboard. They are great for businesses that want to educate, instruct, or simplify a topic, as they can help to break down information, illustrate processes, or highlight key points. Whiteboard explainer videos can also help to retain attention, enhance comprehension, and create a sense of curiosity. Furthermore, whiteboard explainer videos can be very cost-effective, quick, and easy to produce, as they only require a basic animation software and a voice-over.

4 Screencast explainer videos

Screencast explainer videos are recorded from a computer screen, usually with a voice-over narration. They are suitable for businesses that want to demonstrate a software, app, or website, as they can help to show how it works, what features it has, or how to use it. Screencast explainer videos can also help to provide value, answer questions, or solve problems. Additionally, screencast explainer videos can be very cheap, fast, and simple to produce, as they only require a screen recording tool and a microphone.

5 Hybrid explainer videos

Hybrid explainer videos are a combination of two or more of the above formats. They are useful for businesses that want to leverage the advantages of different formats, create a unique style, or cater to different preferences. Hybrid explainer videos can also help to diversify, reinforce, or complement the message. However, hybrid explainer videos can be more complex, challenging, and expensive to produce than single-format ones, as they require more planning, coordination, and integration.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?