What are the most effective methods for determining the market potential of a patented invention?

Every research effort should ideally take the world one step forward. That's the fundamental reason of doing 'research'. Thus, it is extremely important to understand the nuances of product innovation. Few insights I found extremely useful are: 1. Be ruthlessly objective: Leave aside your 'product love' and listen to the most candid user voices. Howsoever harsh they may be. 2. Get to the details: Real experience gets defined by the minutest of tasks. Go deep in each user touch point and design the experience. leaving it to chance is always a bad strategy. 3. Observing>Talking>Deciding: This should be the order in which you should distribute your time to know what consumers want. A good MR and an open mind can save you blunders on the way.

Having a new and patented innovation available, you already should be clear on general markets to address and target customers. Start with the ones you already built trust and share intimacy to get their valued feedback

Ditch the "trust me, the market wants it" spiel and swap it for cold, hard evidence you dug up yourself. Chat with customers, lurk in forums, and watch how people interact with similar products – these are your gold nuggets, not some analyst's guesstimate. Think of it like building a case for your invention. Every customer story, every trend you uncover, is another brick in your wall of "why this matters." Show stakeholders you didn't just dream it up in a vacuum, you built it on the foundation of real needs and desires.

"Unlock the full potential of your patented invention with a comprehensive market analysis! Gain invaluable insights into customer behavior, industry trends, and growth opportunities to make strategic decisions and drive success. Empower your innovation with data-driven market intelligence."

Tão importante quanto a vantagem competitiva é a vantagem comparativa. No caso de uma invenção patenteada já apresenta de imediato uma vantagem competitiva, pois já está assegurado o direito de produção exclusivo. Na vantagem comparativa deve-se concentrar nos custos de oportunidade associados à produção, isto é, custo da mão-de-obra, recursos naturais e principalmente energia limpa. Fazendo a análise da vantagem comparativa da invenção pode se determinar onde e como produzir determinada invenção para neste quesito ofereça vantagem significativa para os clientes.

"Stand out with a strategic competitive analysis! Identify key players, uncover market gaps, and gain a competitive edge by leveraging your patented invention's unique value proposition. Outsmart the competition with data-driven insights for maximum market impact."

Uma proposta de valor é essencial, mas muitas vezes o produto/serviço é tão inovador que o produtor tem que educar o futuro cliente, oferecendo uma solução de um problema que ainda não sabe que tem.

"Craft a compelling value proposition that resonates! Unlock the full potential of your patented invention by clearly communicating its unique problem-solving capabilities and superior value to target customers. Validate and refine your proposition through customer feedback for maximum market impact."

"Unlock your patented invention's financial potential with comprehensive financial analysis! Gain a clear understanding of costs, revenues, and profitability through strategic modeling and projections. Assess risk, optimize returns, and make data-driven decisions for long-term success."

Always remember that there are multiple ways to commercialise a patented invention, including manufacturing and selling the product, licensing someone else to manufacture / sell, or even selling the patent itself. My biggest tip, however, is to not set out down the patent route until you know how you plan to monetise the patent. Not only will this help shape the patent strategy but it will also help inform whether the investment in the patent is worth it in the first place. The plan might change over time - and there is nothing wrong with that - but to seek patents without any initial plan in place is foolish!

As a product leader, the most effective methods for determining the market potential of a patented invention involve thorough market research, customer validation, and strategic analysis. Conducting surveys, interviews, and focus groups can provide valuable insights into customer needs and preferences. Additionally, analyzing competitor offerings, industry trends, and market dynamics helps assess demand and competitive positioning. Leveraging data analytics and conducting pilot tests can validate assumptions and gauge initial traction.