What are the most innovative brand design career paths?

1 Brand strategist

A brand strategist is responsible for developing and implementing the overall brand vision, positioning, and messaging for a client or an organization. A brand strategist conducts research, analysis, and audits to understand the market, the competition, and the target audience, and then translates the insights into a coherent and compelling brand story and strategy. A brand strategist also collaborates with other designers, marketers, and stakeholders to ensure the consistency and effectiveness of the brand across all touchpoints and channels.

2 Brand identity designer

A brand identity designer is focused on creating the visual elements that represent and distinguish a brand, such as logos, colors, typography, icons, illustrations, and graphics. A brand identity designer works closely with the brand strategist to align the visual identity with the brand strategy and values, and to create a distinctive and memorable brand image. A brand identity designer also develops and maintains the brand guidelines and standards that ensure the coherence and quality of the brand identity across different media and platforms.

3 Brand voice designer

A brand voice designer is specialized in crafting the verbal expression of a brand, such as names, taglines, slogans, headlines, copy, and tone of voice. A brand voice designer works with the brand strategist and the brand identity designer to develop a consistent and engaging brand voice that reflects the brand personality, values, and goals, and that resonates with the target audience. A brand voice designer also writes and edits the brand content for various channels and formats, such as websites, social media, blogs, newsletters, ads, and videos.

4 Brand experience designer

A brand experience designer is concerned with creating the interactions and emotions that a brand evokes in its customers and users throughout their journey. A brand experience designer uses design thinking, user research, prototyping, and testing to design and improve the brand touchpoints, such as products, services, websites, apps, events, packaging, and spaces. A brand experience designer also collaborates with the brand strategist, the brand identity designer, and the brand voice designer to ensure the alignment and integration of the brand experience with the brand strategy, identity, and voice.

5 Brand innovation designer

A brand innovation designer is involved in generating and implementing new ideas and solutions that enhance the value and relevance of a brand in the market. A brand innovation designer uses creative thinking, research, experimentation, and feedback to identify and solve the problems and needs of the customers and the business, and to create new or improved products, services, processes, or models. A brand innovation designer also works with the brand strategist, the brand identity designer, the brand voice designer, and the brand experience designer to ensure the feasibility and compatibility of the brand innovations with the brand vision and goals.