Last updated on Oct 29, 2024

What are some examples of brand logos that convey a powerful story or message?

Brand logos are more than just visual symbols that identify a product or a company. They can also communicate a powerful story or message that resonates with the target audience and reflects the brand's values, mission, and personality. In this article, we will explore some examples of brand logos that convey a strong message through their design, color, shape, and typography.

1 The hidden arrow

One of the most famous examples of a brand logo that has a hidden meaning is the FedEx logo. If you look closely, you will notice that there is an arrow formed by the negative space between the letters E and X. This arrow represents the speed, efficiency, and direction of the delivery service that FedEx offers. It also suggests that FedEx is always moving forward and innovating.

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Mingyang Xu

Chief Strategist & Creative; Brand Creator & Producer; Brand Storyteller and Promoter; Team Chairman & Big Idea Pitcher; Social Media & E-Com Specialist; Figure Skater, Japanese Singer & Multi-lingual MC
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Northmore's (northmorecanada.com) inspiring sporty logo typography, it sigifies outdoor movements. It convoys the following messages: 1. Outdoor movement compass: N 2. North Pole 3. Golf Club 4. Athletic Movement; 5. Vividely, bravely, strongly, energeticly!

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Waqqad Khan

🏆Digital Marketing Strategist & Web Developer | SEO & Content Marketing Specialist | Driving Brand Growth through Innovative Social Media Strategies | Experienced Speaker & Trainer
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Consider Nike's swoosh, symbolizing motion and empowerment. FedEx's hidden arrow signifies precision. Amazon's arrow connects A to Z, hinting at their vast product range. Each logo narrates a compelling tale; simplicity with depth resonates.

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Dr. Kumar Kaushish MD (AM), MPC, PGPC

Holistic Mental Health, Wellness, Lifestyle, Psychotherapist Coach helping navigate Personal, Professional, Family Challenges and Enjoy Meaningful - Purposeful - Successful Business, Life, Career, Personality, Relations!
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Logos are more than just symbols; they're visual narratives. Think of Apple's bitten apple, a simple yet iconic image representing innovation and defiance. Nike's swoosh, a minimalist tick mark, embodies the power of movement and athleticism. Even the FedEx logo cleverly hides an arrow between the letters, symbolizing speed and efficiency. These logos tell stories that resonate with consumers, building brand loyalty and recognition.

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2 The golden ratio

Another example of a brand logo that uses a clever design technique is the Apple logo. The logo consists of a simple silhouette of an apple with a bite taken out of it. However, if you overlay a Fibonacci spiral on the logo, you will see that it follows the golden ratio, a mathematical proportion that is often found in nature and art. The golden ratio creates a sense of harmony, balance, and beauty, which are qualities that Apple wants to associate with its products and brand.

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Avinash Misra

15+ Years of Content Strategy, Writing, Storytelling, & Managing Teams | Freelance Writer | Technical & B2B Content Expert | Digital Marketing Consultant | Writer | Actor | Filmmaker | Theatre Writer
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One that comes to my mind right now is Merc or Mercedes. The Mercedes-Benz logo is a prime example of a brand emblem that conveys a powerful story and message. The iconic three-pointed star inside a circle represents the brand's commitment to engineering excellence, which dates back to its origins in the early 20th century. The three points of the star symbolize Mercedes-Benz's dominance on land, sea, and air, showcasing their aspiration for universal motorization.

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3 The three stripes

A brand logo that has become synonymous with sports and fitness is the Adidas logo. The logo consists of three parallel stripes that vary in size and angle depending on the product line. The original logo had three horizontal stripes that represented the three continents where the brand operated: Europe, America, and Africa. The current logo has three slanted stripes that form a triangle, which symbolizes a mountain. The mountain represents the challenges and goals that athletes face and overcome.

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Mingyang Xu

Chief Strategist & Creative; Brand Creator & Producer; Brand Storyteller and Promoter; Team Chairman & Big Idea Pitcher; Social Media & E-Com Specialist; Figure Skater, Japanese Singer & Multi-lingual MC
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Northmore's (northmorecanada.com) inspiring sporty logo typography, it sigifies outdoor movements. It represents or implies: 1. Outdoor movement compass: N 2. North Pole 3. Golf Club 4. Athletic Movement, vividely, bravely, strongly, showing energeticly!

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4 The wordmark

A brand logo that relies solely on typography to convey its message is the Google logo. The logo consists of the word Google written in a colorful and simple font. The colors represent the diversity and creativity of the brand and its users, while the font reflects the friendliness and accessibility of the search engine. The logo also changes frequently to celebrate different events, occasions, and people, which shows the brand's adaptability and relevance.

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5 The smile

A brand logo that expresses a positive emotion and a customer benefit is the Amazon logo. The logo consists of the word Amazon written in lowercase letters with an orange arrow underneath. The arrow looks like a smile, which suggests that the brand makes its customers happy and satisfied. The arrow also connects the letters A and Z, which implies that the brand offers everything from A to Z and delivers it fast and efficiently.

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6 The swoosh

A brand logo that has become a global icon and a cultural symbol is the Nike logo. The logo consists of a simple curved line that resembles a swoosh or a wing. The logo was inspired by the Greek goddess of victory, Nike, whose name also matches the brand's name. The logo represents motion, energy, and achievement, which are core values of the brand and its customers. The logo also conveys a sense of confidence, inspiration, and aspiration, as expressed by the famous slogan "Just do it".

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Diana Petru

Global Employer Branding Community Manager at Wargaming | Ph.D. in Modern History
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Toblerone, a beloved Swiss chocolate brand, boasts a distinctive logo that tells a compelling story. The iconic Toblerone logo features a mountain-shaped design within the letter "T," serving as a tribute to its Swiss heritage. This mountainous motif not only signifies the Swiss Alps but also pays homage to the chocolate's birthplace, Bern, known as the "City of Bears." A closer look reveals a hidden bear silhouette nestled within the mountain, a subtle reference to Bern's coat of arms and its association with bears. This clever integration of symbols – mountains, bears, and the letter "T" – highlights Toblerone's roots, evoking a sense of Swiss craftsmanship, quality, and the brand's rich history.

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Rebecca Robertson

Senior Digital Marketing Executive @ ResourceiT | CIM Level 4 Marketing Certificate
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A few examples include: - LG: the logo can be interpreted as a friendly face alluding to their commitment to customer satisfaction - BMW: The rotating propeller is inspired by their early days as an aircraft engine manufacturer

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What are some examples of brand logos that convey a powerful story or message?

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1 The hidden arrow

2 The golden ratio

3 The three stripes

4 The wordmark

5 The smile

6 The swoosh

Brand Awareness

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