What techniques can you use to measure demand for structured finance products in investment banking?

2 Conduct primary research

The next step in measuring the demand for structured finance products is to conduct primary research, which is the collection of data directly from your target market or potential customers. You can use different methods of primary research, such as surveys, interviews, focus groups, or experiments, to gather feedback and insights about your products and their features, benefits, and drawbacks. You can also use primary research to test your hypotheses, validate your assumptions, and measure the willingness to pay and the price sensitivity of your target market.

3 Analyze the data

The third step in measuring the demand for structured finance products is to analyze the data that you have collected from your secondary and primary research. You can use various tools and techniques to analyze the data, such as descriptive statistics, inferential statistics, regression analysis, or scenario analysis. You can also use data visualization techniques, such as charts, graphs, or dashboards, to present and communicate your findings and insights. The goal of data analysis is to identify the patterns, trends, and relationships that can help you estimate the current and future demand for your products and their market potential.

4 Monitor the market

The fourth step in measuring the demand for structured finance products is to monitor the market and the external factors that can affect the demand for your products. You can use different sources and indicators to monitor the market, such as market news, reports, updates, or alerts. You can also use market intelligence tools, such as competitive analysis, SWOT analysis, or PESTLE analysis, to evaluate the strengths, weaknesses, opportunities, and threats that can influence the demand for your products. The goal of market monitoring is to track the changes and developments in the market and adjust your strategies and products accordingly.

5 Evaluate the results

The fifth step in measuring the demand for structured finance products is to evaluate the results and the outcomes of your research and analysis. You can use different criteria and metrics to evaluate the results, such as accuracy, reliability, validity, or usefulness. You can also use feedback mechanisms, such as surveys, reviews, or ratings, to measure the satisfaction and loyalty of your customers and their perception of your products. The goal of evaluation is to assess the effectiveness and efficiency of your methods and techniques and identify the areas of improvement and innovation.

6 Update your knowledge

The final step in measuring the demand for structured finance products is to update your knowledge and skills regularly and stay abreast of the latest trends and developments in the market and the industry. You can use different sources and methods to update your knowledge, such as online courses, webinars, podcasts, blogs, or newsletters. You can also network with other professionals, experts, or peers in the field and exchange ideas, insights, or best practices. The goal of updating your knowledge is to enhance your competence and credibility and gain a competitive edge in the market.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?