You need to schedule your social selling posts. What’s the most efficient way to do it?

Beim Start auf Social Media ist es wichtig, zunächst eine Plattform zu meistern und sich anschließend die nächste Plattform vorzunehmen. Jede Plattform funktioniert ein wenig anders, hat andere Funktionen oder Algorithmen. Falls man mehrere Plattformen auf einmal startet, tendieren viele zu One-Fits-All. Und das ist aus meiner Erfahrung zum Scheitern verurteilt.

To nail social selling without being experts, focusing on where the audience hangs out is key. It's about digging into who they are and which platforms they frequent. Observing competitors can reveal where they're thriving. Matching content style to the right platform is crucial – think visuals for Instagram, professional insights for LinkedIn. Start with one platform, test the waters, use analytics to track success, and pivot as needed. It's less about being everywhere and more about making a meaningful impact where it counts. Dive in, experiment, and evolve. The right audience is out there – it’s about going where they are.

Choosing the right platforms to schedule your social selling posts depends on your target audience, industry, and the nature of your content. Here are some popular social media platforms and considerations for scheduling social selling posts: LinkedIn: Audience: LinkedIn is a professional networking platform ideal for B2B social selling. It's a platform where professionals connect, share industry insights, and engage in business-related discussions. Best Times: Weekdays, especially Tuesday to Thursday, during business hours (9 am to 5 pm), are effective for B2B audiences.

Even though some platforms are merging more and more, always keep in mind why other users are on the platform and try to meet those "expectations" in some way while finding your voice.

In order to excel in social selling, it's crucial to understand the nuances of each platform. Each platform is unique and requires thoughtful engagement that aligns with the preferences of our ideal customers. LinkedIn is an exceptional space for B2B interactions, providing opportunities to exchange professional insights, participate in groups, and connect with decision-makers. On the other hand, Twitter allows us to stay on top of industry trends, engage with influencers, and engage in meaningful discussions. Finally, Facebook and Instagram offer a space for nuanced brand portrayal, leveraging visuals and storytelling to create a compelling brand image.

Content zu planen bringt Ruhe in den Prozess. Gleichzeitig sollte man aber auch offen für Änderungen sein, also nicht allzu starr unterwegs sein. Social Media ist schnelllebig. Aus meiner Erfahrung ist es hilfreich sich Content-Kategorien zu planen, die das eigentlich Ziel unterstützen. Das hilft in der Ideen-Findung schneller voranzukommen. Wenn du z.B. Termine durch deinen Content generieren möchtest, frage dich, welche Fragen müssten für deinen potenziellen Kunden beantwortet sein BEVOR er in einen Termin mit dir geht.

A good social selling approach starts with a strategy. In fact, every person I've met who has tried to leverage social selling and burned out has tried to engage without a strategy. Here's how to create an easy "editorial calendar" for your content. Decide: 1. The platforms you are going to use (where does your target market spend their time). 2. How often you will post (and days/times). 3. The three main themes your posting will revolve around. Then put together the posts and schedule them using whatever tool you have available (depending on platform).

Crafting a powerful social media strategy is not just about choosing the right platforms. It's about creating content that seamlessly educates, entertains, and engages your audience. Every piece of content should align with your value proposition and cater to the intricacies of your buyer's journey. Think of each piece of content as a journey in itself, leading your prospects toward conversion. From insightful blog posts to persuasive case studies, every element should work together to build a crescendo of conversion. So, don't just create content, craft a strategic narrative that inspires, motivates, and leads your audience toward success.

Así como planificamos nuestro día, nuestras reuniones y nuestros objetivos, el contenido debe ser planificado. Igualmente esperá, no suele ser necesario que sea complicado, de hecho hay mucho contenido que puede ser repetido en distintas formas, pero el concepto es el mismo. Yo personalmente tengo una estrategia de donde se desprenden 20 piezas de contenido por cada concepto del que quiero hablar. Paso a dejarte lo que yo saco de cada concepto: 5 videos cortos (TikTok, Instagram). 10 Posteos cortos con o sin media (LinkedIn). 2 Newsletters. 1 Video largo (YouTube). 2 Threads. Este es el momento de comenzar, una vez que te das cuenta que logras los mismos resultados haciendo contenido que llamando por teléfono, no soltas más las redes.

Detailed content planning is crucial to social selling success. Create an editorial calendar mapping out post types, such as promotional, educational, or engagement posts, and publishing frequency. This planning helps maintain consistency and relevance, as well as ensuring that you are prepared for important events and anniversaries related to your niche market.

If your main channel is LinkedIn then you can schedule all your posts natively within LinkedIn so you don’t need a specialist external paid tool. When you ‘start a post’ you’ll see a little clock in the bottom right hand corner to access the scheduling options. Publish your posts at a time when YOUR network is likely to be on-line. If you don’t know the best time from your analytics, then try Tues/Weds/Thurs morning initially and check what gets the best traction. You can change your scheduled posts issue date/time but you can’t edit your post once it is scheduled so make sure you’re happy with it before you press schedule! You can also delete scheduled posts before they’re published if you change your mind.

Mittlerweile bietet LinkedIn die Möglichkeit Posts zu planen. Links neben dem Post-Button einfach auf die Uhr klicken und den gewünschten Veröffentlichungstermin festlegen. Das Gute daran ist, dass es alle Post-Formate (Videos, Text, PDFs) unterstützt. Der Nachteil ist, dass es wirklich sehr rudimentär ist. Tools wie Hootsuite oder ContentStudio bieten deutlich erweiterte Funktionen. Bessere Planung (Kalender-Sicht), Re-Posting guter Beiträge, Verteilen auf anderen Social-Media-Konten.

Several social media management tools can help you schedule your social selling posts across different platforms. These tools offer features like content scheduling, analytics, and collaboration. Here are a few popular social media scheduling tools: Hootsuite: Features: Content scheduling across multiple platforms. Analytics to track post performance. Team collaboration features. Social listening to monitor brand mentions. Platforms Supported: Twitter, Facebook, LinkedIn, Instagram, YouTube, and more. Buffer: Features: Easy-to-use interface for scheduling posts. Analytics to track engagement and reach. Browser extension for easy content sharing. Platforms Supported: Twitter, Facebook, LinkedIn, Instagram, Pinterest.

Unleash the power of technology to revolutionize your social selling strategy. Embrace the efficiency of sales intelligence software - a sophisticated tool that streamlines processes and transcends manual constraints. With data-driven analytics guiding your every move, envision crafting and scheduling posts effortlessly, while optimizing engagement, reach, and impact. Let technology be your ally in the pursuit of excellence, transforming routine tasks into opportunities for continuous enhancement. Together, you can create your brand's influence, with each post becoming a resonant note that echoes across diverse platforms.

Post scheduling tools like Hootsuite, Buffer, or Sprout Social can significantly increase the efficiency of your process. These tools allow you to schedule posts on multiple platforms simultaneously, in addition to offering performance analysis and insights. This saves time and allows you to focus on other important aspects of your business.

Es gibt einen einzigen Grund authentisch zu sein. Das Ziel des Social Sellings ist oft ein persönliches Gespräch. Und hier gibt es dann den Reality-Check. Bist du auf Social Media der Experte für Thema XY, hast aber überhaupt keine Erfahrung darin, fällt das im ersten Telefonat sofort auf. Dein Kartenhaus fällt zusammen und es spricht sich rum. Viele Entscheidungen im Business werden immer noch persönlich getroffen. Wenn du echt bist im Social Selling, brauchst du dich im anschließenden Verkaufsgespräch nicht verstellen.

Authenticity is a crucial aspect of successful social selling. It involves being genuine, transparent, and true to your brand values in your interactions and content. When scheduling social selling posts, it's essential to maintain an authentic and human touch. Here are some tips on how to achieve authenticity in your scheduled social media posts: Know Your Audience: Please take a look at the preferences, interests, and pain points of your target audience. Use a Genuine Tone: Write your posts in a conversational and approachable tone. Avoid overly formal or robotic language. Imagine you're having a one-on-one conversation with a prospect.

Yes! My pro tip: Read the text out loud and think about whether you would say it to someone's face. This helps you to assess its authenticity.

As I embark on my journey of social selling, I strive to maintain authenticity and steer clear of a robotic or sales-focused tone. I aim to be a trusted advisor and problem-solver, sharing my personal experiences and addressing queries in my own voice. By engaging my audience professionally and providing solutions that genuinely add value, I hope to cultivate a genuine connection with my followers. Every post is a deliberate conversation, not just a sales pitch.

Authenticity is essential in social selling. Your posts should reflect your brand voice and values. Avoid using only direct sales messages; instead, aim to build relationships with your audience. Share stories, genuinely interact with followers and show behind the scenes of your company. This creates a stronger and more trustworthy connection with the audience.

Experimentation and continuous learning are key components of a successful social selling strategy. Social media platforms, audience behaviors, and trends are dynamic, and adapting to these changes requires a flexible and learning-oriented approach. Here's a guide on how to experiment and learn when scheduling your social selling posts: Start with a Content Calendar: Create a content calendar outlining your planned posts. Include details such as content type, posting times, and targeted platforms. Test Different Content Types: Experiment with various content types, including images, videos, infographics, and text-based posts.

To excel in social selling, continuously experiment with diverse content and messaging approaches. Test various post types—educational, engaging stories, product showcases—and analyze metrics for audience response. Stay abreast of industry trends, adjusting your strategy to align with evolving social media landscapes. Engage in continuous learning, refining skills, and staying informed about emerging technologies. This iterative process ensures adaptability, enhancing social selling efficacy for lead generation and sales success.

In the world of social selling, being professional means trying new things and always learning. You might not get everything right at first, and sticking to just one way of doing things can hold you back. To get the best results, it's important to test different types of content, styles, and messages. This means figuring out what works best for your audience, goals, and where you're sharing. Keep an eye on what's happening in your industry, and be open to new opportunities. Regularly check how well your strategies are working and make improvements based on what you learn. It's not just about getting better at what you do; it's about finding the best way to connect with more people and make more sales.

Finally, continuous experimentation and learning are key. Test different post types, publishing times, and content strategies. Analyze the results to understand what works best for your audience. Adjust your strategies based on this data and always be open to new ideas and market trends as the social media environment is constantly evolving.

Al igual que en la relojería, la práctica hace al maestro. Experimenta con diferentes enfoques y estrategias de publicación y aprende de los resultados.

I would love to add this little short story, that my son uses in school to explain what I do: In the small town of Millfield, Mr. Henry's bookstore, 'Whispers of the Past', saw steady business with traditional sales methods. That changed when his niece Emma introduced him to social selling. Using Instagram and Twitter, she spun captivating stories about each book and engaged with readers. This digital charm soon translated into real-world success. People flocked to the bookstore, drawn by the narratives they had followed online. Sales soared as 'Whispers of the Past' transformed from just a store into a thriving community hub for book lovers, illustrating the unmatched power of connection and storytelling in social selling.