Pour maximiser l’impact, j’adopte avant tout une approche bienveillante. En partageant une vision claire, en écoutant chaque équipe, en co-construisant les objectifs (KPI's) et en ajustant les stratégies en cours de route, on reste alignés, efficaces et motivés.

I used to struggle with aligning content strategies with marketing and sales teams until I realized the key lies in fostering collaboration. The first step was setting common goals—shared objectives that tie directly to the overall business strategy. This gave everyone a clear direction and purpose. Then, I started facilitating regular communication through cross-departmental meetings, where we could align on priorities, address challenges, and brainstorm together. Sharing analytics and insights became another game-changer; it helped everyone see how their combined efforts led to better results, creating a sense of shared ownership.

I like to kick things off with a "content war room" session: sales brings real customer pain points, marketing adds audience data and campaign goals, and I map out a content strategy that solves both. Set up a simple system where sales can flag recurring objections or questions they encounter. You can turn these into actionable content like FAQs, case studies, or one-pagers that help close deals (it keeps content relevant and aligned with sales priorities). I also like to test a few pieces of content (like targeted email sequences or sales decks) in partnership with sales and measure their performance.

To align content strategies with marketing and sales teams, foster open communication and collaboration. Start by setting shared goals and understanding each team's objectives. Create a unified content calendar and ensure consistency in messaging across all channels. Involve marketing and sales teams early in content planning to address their needs and concerns. Regular feedback loops and data-sharing will help adjust strategies for better performance. By focusing on collaboration, you can maximize the impact of your content strategy.

To align content strategies with marketing and sales teams effectively, focus on building a unified framework. Start with shared goals—ensure both teams agree on KPIs like lead quality, pipeline growth, or conversion rates. Use regular syncs to discuss campaign priorities, content gaps, and feedback from sales conversations. Develop a content map that aligns with the buyer’s journey, ensuring sales has assets for every stage—awareness, consideration, and decision. Leverage insights from sales on common objections to tailor content, while marketing analyzes performance to refine messaging. A feedback loop fosters collaboration and maximizes impact.