Here's how you can kickstart a thriving self-employed coaching practice.

Kickstart a thriving self-employed coaching practice by leveraging your unique expertise and building a strong personal brand. Start by identifying your niche and ideal clients. Create a compelling online presence through a professional website and active social media profiles. Offer free webinars or workshops to showcase your skills and attract clients. Network relentlessly, both online and offline, to build relationships and gain referrals. Posting value-driven content on LinkedIn and hosting monthly free Q&A sessions. These strategies can convert attendees into paying clients.

- Identify your target audience and the specific area of coaching you excel in. - Conduct market research to understand the needs and preferences of your niche. - Tailor your coaching services to address the unique challenges and goals of your target audience.

This is the definitely the place to start when you are trying to build your coaching practice - figure out what problem you're trying to help people solve or who your ideal client is. This typically will align with your background / experience and your passion. The clearer you can be on your niche, the easier it is to think about the sales & marketing angle of the business. Who are your clients? Where are they? How will you reach them? What will be your approach? When you are starting out, and particularly if you don't have that many coaching hours yet under your belt, it may take you a bit of time to get comfortable with your niche and that's ok.

Kickstarting a thriving self-employed coaching practice involves several key steps. First, clearly define your niche and target audience to tailor your services effectively. Build a professional online presence with a website and active social media profiles showcasing your expertise. Networking within relevant communities helped me gain referrals. Develop a structured coaching program and gather testimonials from satisfied clients to build credibility. Consistency, continuous learning, and a genuine commitment to helping others will set the foundation for a successful practice.

I have been on calls with 500+ coaches and consultants and the majority have no clue how to pick a niche (or have limiting beliefs around it), here's how you do it: 1) choose a problem that you would like to solve (only one problem) 2) look at the world and see what market considers that a huge problem (there could be many, pick one) 3) make sure the once you picked: - has the money to pay you - you can reach out to them easily - and there are least 30,000 of them in the world 4) commit to being in that niche for at least the next 6 months as it will take time This is the best way I have found to define a niche.

- Develop a strong brand identity that reflects your coaching style, values, and expertise. - Create a professional website and social media profiles that showcase your brand. - Consistently communicate your brand message through your content, visuals, and interactions with clients.

Your brand identity is more than just a logo or color scheme; it's the essence of your coaching practice. It encompasses your values, your approach to coaching, and the unique benefits clients receive from working with you. When I transitioned from teaching to nutrition advocacy, I developed my brand identity by reflecting deeply on my values of understanding, validation, and empowerment. I conducted market research to see how I could stand out. Consistently conveying who I am and what I offer across my website and social media helped build trust and made a lasting impression on my target audience. This strong brand identity has been crucial in attracting clients.

Para estabelecer minha prática de coaching, criei uma identidade de marca que refletia meus valores e estilo. Desenvolvi um logotipo profissional, escolhi uma paleta de cores consistente e criei um site que comunicava claramente minha abordagem e expertise. Também escrevi artigos e criei conteúdo que mostrava meu conhecimento e estilo único. Ter uma identidade de marca forte ajudou a diferenciar minha prática e a criar uma impressão memorável nos potenciais clientes.

- Define your marketing goals and objectives for your coaching practice. - Utilize various marketing channels such as social media, email marketing, and networking events to reach your target audience. - Develop a content strategy that positions you as an authority in your niche and attracts potential clients.

Here's a plan that'll save the time and effort to figure out if you want to kickstart your client flow in your business: 1) Identify where people you want to serve aggregate at online (the social platform) 2) Once you do that, you have 3 options: - reach out to them - run ads to them - create content for them Here's the important part: - running ads is expensive (need at least $5k/month) - creating content will take time (need at least 6-12 months of consistent posting) - reaching out is hectic but is the fastest way to get clients and calls booked So to kickstart your business, reach out to as many people as possible. Once you have the money, hire someone to do it or run ads. Create content in parallel until it works.

Linked to defining your niche, one of the critical questions I ask people that want to start their own coaching practice is whether they are Business to Business (i.e. selling to corporates & typically HR leaders) or whether they are Business to Consumer (i.e. selling directly to individuals). Your marketing & sales strategy will be different depending on which one you decide on.

Elaborei um plano de marketing detalhado para promover minha prática de coaching. Comecei com a criação de um blog onde compartilhei insights e conselhos sobre coaching e liderança. Usei também as redes sociais para conectar com meu público-alvo e oferecer webinars gratuitos sobre temas relevantes. Além disso, fiz parcerias com outros profissionais e participei de eventos de networking para aumentar minha visibilidade. Esse plano estruturado me ajudou a atrair e engajar clientes interessados nos meus serviços.

Price can say a lot about your service. You need to consider two aspects when pricing: 1) how much is the market willing to pay. 2) how much you think it is worth. Point 1 is much more important than point 2. For coaching services, I highly recommended value-based pricing where you price based on the value you provide. Usually, your price should be around 5-10% of the value you give. If you don't know what the value of your service is, then that is the constraint and needs to be fixed. The better you solve the problem, the more they will pay. Bonus: always think how to reduce the client's time, effort, and sacrifice while getting them outcome.

- Determine your pricing structure based on your expertise, experience, and the value you provide to clients. - Consider offering different coaching packages or services at varying price points to cater to different client needs. - Communicate the benefits and value of your coaching services to justify your pricing strategy and attract clients willing to invest in their personal development.

o definir minha estratégia de preços, analisei o mercado e ajustei minhas tarifas com base no valor que eu estava oferecendo e na capacidade de pagamento do meu público-alvo. Comecei com uma estrutura de preços baseada em pacotes, o que permitia aos clientes escolher o nível de serviço que melhor atendia às suas necessidades. Ofereci também uma sessão inicial gratuita para que os clientes pudessem experimentar o coaching antes de se comprometerem com um pacote completo. Essa abordagem ajudou a equilibrar o valor percebido e a atratividade dos meus serviços.

This is important for retention and achieving the outcome for the client as there will definitely be ups and downs in the entire process. A powerful lever I pull that significantly improves the client experience is how we do the onboarding & how we set the expectations (giving them a roadmap of what typically is to happen). Then, we focus on actually achieving the outcome they paid for (you need to understand their deep desires for this at the beginning). With the above two, you can't go wrong and they would want to work with you more in the future.

5 Experiência do Cliente A experiência do cliente está no centro de uma prática de coaching bem-sucedida. Desde a consulta inicial até a conclusão de um programa de coaching, toda interação deve ser pensada para que os clientes se sintam valorizados e apoiados. Isso envolve estabelecer expectativas claras, usar técnicas eficazes de coaching e fornecer atenção personalizada às necessidades e objetivos de cada cliente. Incentivar o feedback e refinar continuamente sua abordagem com base nos insights do cliente ajudará você a oferecer uma experiência superior. Uma experiência positiva do cliente não só leva a melhores resultados, mas também aumenta a probabilidade de referências e repetição de negócios.

In the ever-evolving field of coaching, continuous learning is non-negotiable for maintaining a thriving practice. Staying updated with the latest coaching methodologies, industry trends, and personal development strategies is crucial. I am currently taking a Family Nutrition certification course to enhance my skills and better serve my clients. Investing in my own growth not only improves my coaching effectiveness but also demonstrates my commitment to excellence to my clients. Lifelong learning keeps me inspired and equipped to guide my clients toward their aspirations.

I usually say to coaches that "you are the product in this business". And the product has to always be improved (brain of the coach). Thus, learning is not only important but very crucial because no business can thrive with an outdated or old product. Books, podcast, videos, other coaching and mentoring programs, are all sources that feed the mind and improve the product, hence, deliver better results.

If you are interested in getting recommendations from your niche, you can start by offering a small package, three to six meetings, to a few clients, and ask them to be added to your reference list if they are satisfied with your service.

Ready to be your own boss in the coaching world? Exciting times ahead! First things first: find your niche. What lights your fire and solves real problems for others? That sweet spot is your golden ticket. Next, build your brand. What makes you uniquely you? Let it shine in everything you do. Now, here's the game-changer: network like your business depends on it (because it does). Join professional groups, attend events, be genuinely helpful. Start small, dream big, and always deliver value. Remember, your success is directly tied to your clients' success.