How can you build rapport with your audience during a medical product demonstration?

2 Engage and interact

During your demonstration, you should not just talk at your audience, but engage and interact with them. This means asking open-ended questions, listening actively, and responding appropriately. You should also encourage feedback, comments, and questions from your audience, and acknowledge their input and opinions. By engaging and interacting with your audience, you can create a dialogue, show your interest and respect, and uncover their needs and motivations.

3 Use stories and examples

Another way to build rapport with your audience is to use stories and examples that relate to their situation and challenges. Stories and examples can help you illustrate the value and benefits of your product, as well as demonstrate your credibility and experience. You can use stories and examples from your own customers, industry trends, or case studies. However, you should make sure that they are relevant, realistic, and concise. You should also avoid using jargon, technical terms, or acronyms that your audience may not understand or appreciate.

4 Show enthusiasm and confidence

Your attitude and tone can also affect how your audience perceives you and your product. You should show enthusiasm and confidence in your demonstration, as this can convey your passion and expertise, and inspire trust and interest in your audience. You can show enthusiasm and confidence by using positive language, gestures, and expressions, as well as by highlighting the benefits and outcomes of your product. You should also avoid negative or defensive statements, as well as apologies or excuses that may undermine your credibility or authority.

5 Be flexible and adaptable

Finally, you should be flexible and adaptable in your demonstration, as you may encounter unexpected situations or challenges. For example, you may face technical difficulties, interruptions, distractions, or objections from your audience. You should be prepared to handle these situations with grace and professionalism, and adjust your demonstration accordingly. You should also be ready to customize your demonstration based on your audience's feedback, questions, or requests. By being flexible and adaptable, you can show your responsiveness and reliability, and maintain rapport with your audience.