How can you communicate your culture vision in a regulated industry?

If you work in a regulated industry, such as healthcare, finance, or education, you might face some challenges when you want to communicate your culture vision to your stakeholders. Culture vision is the shared aspiration of how you want your organization to operate, behave, and interact. It reflects your values, beliefs, and purpose. However, in a regulated industry, you also have to comply with strict rules, standards, and expectations that might limit your creativity, flexibility, and autonomy. How can you balance these two aspects and communicate your culture vision effectively? Here are some tips to help you.

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1 Know your audience

The first step to communicate your culture vision is to know your audience. Who are you trying to reach and influence? What are their needs, preferences, and pain points? How do they perceive your organization and your industry? Depending on your audience, you might need to adjust your tone, language, and format of your communication. For example, if you are addressing your employees, you might want to use a more informal and engaging style, while if you are addressing your regulators, you might want to use a more formal and factual style.

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💥 Paula Brockwell (CPsychol) - Culture Shaper

Culture change that builds momentum and internal capability not dependency. | Culture Strategist and Coach| Chartered Occ Psychologist | Speaker
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I would also trust your audience, in the types of actors quoted in this article you’ll find mission led expert people who probably know more about the right way to drive positive outcomes for their clients than strategic and non operational managers do. Involve them in the visions setting and work with them to make sure they understand the limitation regulation or central direction setting brings. Somethings won’t be in their gift, but tone of experience and prevalent culture can be - tell them the needed outcome and ask them what type of culture is needed to get there. There is always space to empower and co-create.

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2 Align your vision with your values

The second step to communicate your culture vision is to align it with your values. Your values are the core principles that guide your actions and decisions. They are the foundation of your culture and the reason why you exist. In a regulated industry, your values should also reflect your commitment to quality, safety, and ethics. By aligning your vision with your values, you can show your audience how your culture vision supports and enhances your mission and goals. For example, if one of your values is innovation, you can show how your culture vision fosters a culture of learning, experimentation, and improvement.

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💥 Paula Brockwell (CPsychol) - Culture Shaper

Culture change that builds momentum and internal capability not dependency. | Culture Strategist and Coach| Chartered Occ Psychologist | Speaker
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This response feels idealistic and untrusting of the end colleagues, whose motivation and morals are often much higher and end user focused than the organisational system and resourcing pressures created through the directions of the regulators. Look to your colleagues to understand the complexities of delivering in line with standard value, and explore what good looks like on a practical leave - warts and all - as well as in a theoretical level. In the worlds like the NHS whitewashed values are dangerous as it stops people speaking up about the real barrier they face to delivering in line with these. Be realistic, be honest and have good conversations that focus on working through pinch points and protecting your staff.

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3 Use stories and examples

The third step to communicate your culture vision is to use stories and examples. Stories and examples are powerful tools to illustrate your culture vision and make it more tangible, relatable, and memorable. They can also help you overcome resistance and skepticism from your audience, especially if they are used to a more traditional or conservative culture. By using stories and examples, you can show how your culture vision works in practice and how it benefits your stakeholders. For example, you can share a success story of how your culture vision helped you solve a problem, meet a challenge, or seize an opportunity.

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💥 Paula Brockwell (CPsychol) - Culture Shaper

Culture change that builds momentum and internal capability not dependency. | Culture Strategist and Coach| Chartered Occ Psychologist | Speaker
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PratciL examples are critical in your culture playbook work through some example of how to respond when things go wrong or pressures mount as well as giving the sunshine and roses narratives. Also talk about how people recover and refocus after set backs, shifting into old behaviour patterns is normal and shouldn’t be demonised, give people a route back up in the horse.

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4 Involve your champions

The fourth step to communicate your culture vision is to involve your champions. Your champions are the people who are already living and embodying your culture vision. They are your advocates, influencers, and role models. They can help you spread the word and inspire others to join your culture journey. In a regulated industry, your champions can also help you bridge the gap between your culture vision and the expectations of your regulators, customers, and partners. By involving your champions, you can create a network of support and feedback for your culture vision.

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💥 Paula Brockwell (CPsychol) - Culture Shaper

Culture change that builds momentum and internal capability not dependency. | Culture Strategist and Coach| Chartered Occ Psychologist | Speaker
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Careful selection of champions is critical, they have to be credible and influential in your system, so not just leaders or the same old enthusiastic faces. Focus on capturing the old guard, previous dissenters etc and flip them into champions,

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5 Be consistent and transparent

The fifth step to communicate your culture vision is to be consistent and transparent. Consistency and transparency are essential to build trust and credibility with your audience. They also demonstrate your commitment and accountability to your culture vision. In a regulated industry, consistency and transparency are also required to comply with the rules and standards of your industry. By being consistent and transparent, you can avoid confusion and contradiction and ensure that your culture vision is aligned with your actions and results.

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6 Seek feedback and improvement

The sixth step to communicate your culture vision is to seek feedback and improvement. Feedback and improvement are vital to measure the impact and effectiveness of your culture vision. They also help you identify the gaps, challenges, and opportunities for your culture development. In a regulated industry, feedback and improvement are also necessary to adapt to the changes and demands of your industry. By seeking feedback and improvement, you can learn from your mistakes and successes and refine your culture vision over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you communicate your culture vision in a regulated industry?

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1 Know your audience

2 Align your vision with your values

3 Use stories and examples

4 Involve your champions

5 Be consistent and transparent

6 Seek feedback and improvement

7 Here’s what else to consider

Culture Change

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How can you communicate your culture vision in a regulated industry?

1

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3

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5

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1 Know your audience

2 Align your vision with your values

3 Use stories and examples

4 Involve your champions

5 Be consistent and transparent

6 Seek feedback and improvement

7 Here’s what else to consider

Culture Change

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