How can you create designs that stand the test of time and follow trends?

2 Choose timeless elements

The second step to creating designs that stand the test of time and follow trends is to choose elements that are timeless and universal. These include colors, fonts, shapes, and images that convey a clear and consistent message, regardless of the context or medium. For example, black and white, serif fonts, geometric shapes, and iconic symbols are some of the elements that have been used for decades and still remain relevant and effective.

3 Adapt to changing trends

The third step to creating designs that stand the test of time and follow trends is to adapt to changing trends and styles. This does not mean that you have to copy or follow every trend that emerges, but rather that you have to be aware of what is happening in the graphic design world and how it might affect your designs. You can use tools like Pinterest, Behance, Dribbble, and blogs to stay updated on the latest trends and styles, and see how other designers are using them. You can also experiment with different techniques, effects, filters, and layouts to add some freshness and variety to your designs.

4 Simplify and refine

The fourth step to creating designs that stand the test of time and follow trends is to simplify and refine your designs. This means that you have to eliminate any unnecessary or distracting elements, and focus on the essential ones that communicate your message and purpose. You also have to ensure that your designs are clear, legible, and easy to understand, regardless of the size, format, or device. By simplifying and refining your designs, you can make them more elegant, memorable, and timeless.

5 Be consistent and coherent

The fifth step to creating designs that stand the test of time and follow trends is to be consistent and coherent in your designs. This means that you have to use a consistent style, tone, and voice across your designs, and make sure that they align with your brand identity, values, and goals. You also have to ensure that your designs are coherent and logical, and that they follow the principles of design, such as contrast, alignment, balance, hierarchy, and repetition. By being consistent and coherent in your designs, you can create a strong and recognizable visual identity that builds trust and loyalty.

6 Seek feedback and improvement

The sixth and final step to creating designs that stand the test of time and follow trends is to seek feedback and improvement. This means that you have to be open to constructive criticism and suggestions from your clients, colleagues, peers, and mentors, and use them to improve your designs and skills. You also have to keep learning and growing as a graphic designer, and explore new tools, resources, and opportunities to expand your knowledge and creativity. By seeking feedback and improvement, you can create designs that are not only timeless and trendy, but also original and innovative.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?