How can you develop effective marketing strategies as a self-employed professional in Brand Development?

In my experience crafting a brand story is the most important thing before we start to develop effective marketing strategies as a self-employed professional in brand development. Start by identifying your target audience and understanding their needs. Craft a compelling brand story and message that resonates with your audience. Utilize online platforms, such as social media and a professional website, to establish a strong online presence. Leverage content marketing to showcase your expertise and engage your audience. Consider networking and partnerships to expand your reach. Regularly analyze your marketing efforts to adjust strategies based on performance and feedback.

Por vezes, o óbvio é o caminho mais assertivo. Como início de qualquer estratégia, procuramos sempre procurar os canais de diálogo que temos com o nosso público e, a partir das manifestações e do que eles falam, criamos uma narrativa a fim de trabalhar o que mais aparece. É comum identificarmos dúvidas semelhantes sobre nossos produtos ou serviços, então a partir dessas dúvidas que aparecem, das palavras chaves, da maneira como elas são feitas e onde elas aparecem, é que definimos quais ações podem diminuir essas dúvidas ao mesmo tempo que podem contribuir com a valorização da nossa marca.

Even marketing professionals should hire outside marketing firms! We recently rebranded and it was all about having outside voices look inside our firm to help crystallize our message!

Not everyone is the same, nor should they be. Becoming self aware and understanding what you bring to the table is an underrated skill. Know what makes you stand out. What is that special something about you no one else can offer. Find that thing, and run with it.

Identifying and creating communication around the value proposition being offered is the first and important step. A brand is developed/ made as it has to 1) make a promise to customer ( about value proposition and problem it is going to solve) 2) Communication of this promise to your target audience 3) Delivery and performance of your promise. In my opinion these three are the most important part of brand development.

Algo que é importante sempre termos em mente é que as pessoas consomem conteúdos de diferentes maneiras, por diferentes canais e em diferentes horários. Portanto, quando se trabalha com um público grande, é importante estar no maior número de canais possíveis para que se alcance as pessoas em todas essas nuances. É claro, ao estudar o seu público, verás que existem canais mais efetivos que outros e, é nos mais efetivos, que deverás investir mais. Para garantir que você tenha uma presença de marca forte, garanta que o branding da sua empresa esteja alinha em todos os canais, assim, não importa onde as pessoas vejam materiais da sua empresa, elas saberão que é você falando.

It’s sounds simple - but the most effective approach is to be where your target audiences is… with added value and intellect. A newsletter has returned as being a highly effective way to engage audiences. Why? If the subject matter and format is right - people will pick it up in their own time, decide to subscribe and then you have earned a valuable place in their lives.

Absolutely, Website should be user friendly and easily accessible. Website itself is a medium to connect users to social media platforms. Therefore make sure social media icons are properly hyperlinked with the respective platforms/pages. SEO also a key for appropriate branding. Because always big brands appears on the top of the search engine list.

Muito antes de definir canais e ferramentas, é necessário entender quem compra de você (user). Só assim você conseguirá se posicionar da maneira correta, no canal que faça mais sentido para perfis potenciais, de pessoas parecidas com quem já te consome. As ferramentas servem para auxiliá-lo nesta jornada do usuário. Sem elas, a sua missão ficará muito mais complexa. Para sites, uma opção é a Hotjar. Para dados, Google Search Console. Para Apps, Microsoft Clarity. Para posts, Meta Business. Ferramentas, existem diversas. Pense em qual faz mais sentido para o seu estado atual de empresa! Lembre-se, todo canal é possível se fizer sentido estar lá. Não entre em um canal apenas por entrar, entre por inteiro e com constância. Faz sentido?

Choosing marketing channels and tools entails taking into account elements such as your target audience, industry, budget, and marketing objectives. In my opinion, choose marketing channels such as social media (Facebook), search advertisements (Google advertisements), content (blogging, Mailchimp), conventional (print, TV), events, CRM (Salesforce), and analytics (Google Analytics) to maximise or optimizing results.

Uma máxima quando falamos sobre geração de conteúdo é “quem não é visto, não é lembrado”. E é neste contexto que é muito importante possuir um calendário com o que, quando e onde será divulgado; garantindo que você tenha uma presença de marca forte nos canais do seu interesse. É imprescindível ter conhecimento do que é importante para o seu público. Você pode fazer um estudo disso utilizando comentários, inbox e posts das pessoas sobre a sua marca, assim como outros canais de opinião/manifestação, como reclame aqui, e-mail, fale conosco, etc. Depois que você já souber o que é importante para o seu público e quais são as suas dúvidas, você deve pensar nos conteúdos, pois assim seguirá uma tendência do que costuma ser mais assertivo.

Developing a content strategy is your brand's road map to the hearts and minds of your target audience. It's not just about scheduling postings; it's about organizing a symphony of ideas and constructing compelling storylines. You're not just informing them with each item; you're also developing a relationship and a story arc that spans several mediums. Consider your content strategy to be a narrative architect, creating the tale of your brand one article at a time.

Creating a content plan and calendar is a base that helps to get disciplined with your updates dump – ’cause if you’re silent, you’re practically dead. However, it’s important not just to clutter the air with posts but actually mirror the reality of your business; in case the reality is pretty monotonous, change the reality by initiating some funk yet valuable activities for your audience and company. A content plan is a look book with sections of what could be revealed about your brand - from company life to trending topics that show your pulse of reaction to industry top news. Define sections, categorise them by topics, and strive to mix and match, aiming to become the most captivating storyteller your followers have ever encountered.

Recuerda que puedes tener contenido orgánico en tus medios propios y tambien incluir medios de pago dentro de tu plan. Esto ayudará a maximizar tus puntos de contacto

Seamos sinceros, las cosas funcionan cuando hay un plan, cuando hay pasos, cuando hay un objetivo claro. La satisfaccion que da poder ver y medir los resultados paso a paso nos da confianza y motivacion para seguir hasta cumplir con el objetivo necesario.

Medir o que deu certo na sua estratégia sempre será de grande valor, acredite. Pois assim, você pode entender o que é mais assertivo dentro das suas ações e estruturar as próximas a partir disto. Por exemplo, você fez um post checklist com informações relevantes sobre determinado assunto e, a partir da análise dos dados, entendeu que ele performou muito bem. Quem sabe você não faça o mesmo conteúdo só que em formato de vídeo depois de um tempo? Entende como a análise de resultados pode interferir na sua estratégia e fazer com que você tenha mais variações e opções de ações assertivas? Utilize os dados ao seu favor, aprenda a utilizá-los e impulsione ainda mais os seus resultados.

Le sujet de la mesure est bien entendu important. Encore est-il nécessaire de définir les bons indicateurs et de s’assurer que l’on dispose bien des données nécessaires pour les produire. Je suis souvent surpris des décalages existants en la matière. Attention donc à prendre le temps de définir des points de mesure qui font sens et qui permettent de s’améliorer en continu.

Use tools like Google Analytics for website traffic, conversion tracking, and ROI analysis. Set clear KPIs (Key Performance Indicators) aligned with business goals. Utilize social media analytics (e.g., Facebook Insights) to gauge engagement. Email marketing platforms (e.g., Mailchimp) help track open rates and click-through rates. Implement UTM parameters for campaign-specific tracking. Regularly review and adjust strategies based on performance data to optimize marketing efforts.

One can mention the hyperlink of the current post in the email signature and can enhance the reach to the actual targeted audience. One can share the post links with other effective communication channels like Whatsapp group, status updates and personal messages. But make sure it should not be over shared. Secondly, Always interact with your clients and spread the awareness about your presence in linkedin. They themselves will check and acknowledge your presence in the Social media. Thirdly, provide actual hyperlinks of social media pages to your website and email signature, for better visibility and higher engagement.

Always be doing an A/B test to make sure the stats tell you what’s working. Keep in mind that one bad week does not determine what’s working or what’s not, don’t be too quick to pull something unless you make sure you are comparing apples to apples from your last test

It helps when your business persona aligns with your personal brand. One reinforces the other and builds a deeper level of authenticity that builds credibility and trust.

Find clients who have a story so good and genuine that all you have to do is tell it. Then tell it with bravery. Never allow anyone's lawyer, HR department, or spouse ever go near it.

Never be afraid to turn down a client who doesn't align with your core ethics and values OR who does not understand the value of a good communicator/marketer/brand development expert. A potential short term loss is worth it because it's best for your psyche and your brand to select the clients who best align with your vision and who appreciate and need your help.

Get the word out. Once you have defined your area of brand expertise, tap into your network of cohorts and colleagues. Word of mouth is still one of the most powerful tools to convey the heart of your story including your brand marketing successes. Grow a solid referral network of true believers who recognize your unique value proposition. I’m always amazed at how few people are comfortable reaching out to others to ask for referrals. And, at the same time, I’m also always impressed at how many people are willing to provide a referral when asked. If you know your own strength, others will support you.

Don’t forget to follow through. As a self employed marketer of over 13 years my biggest struggle is balancing working in the business and on the business. The best strategies can’t be maximised without consistency. Some ways to stay on top include: - nominating an accountability buddy - working with a coach - batching and scheduling content in blocks