How can you measure the effectiveness of your content development skills?

It's essential to have a practical framework for assessing how well your content connects with your audience and accomplishes its objectives, regardless of your experience level or where you're starting out. Here's the checklist: 1) Engagement Metrics and Conversion Rates include likes, shares, comments, CTRs, sales, lead generation, and sign-ups. An uptick in these numbers is a positive sign. 2)Performance Analytics - GA, social media analytics, and CMS analytics can provide data like page views, time spent, bounce rates, etc. 3)SEO Ranking - Monitor your position in SERPs. The bottom line: Before creating content, establish clear goals. Measuring the effectiveness of content development skills is an ongoing journey of improvement.

Specificity ensures that the objectives are well-defined and devoid of ambiguity. Measurability enables progress tracking and data-driven decision-making, a critical aspect of content effectiveness. Achievability ensures that the set goals are realistic within existing constraints.

I mean the easy answer is that you look at whether or not the content is performing, but don’t just look at content in a vacuum. One piece of content here, another piece of content here, but look at the totality of the content that the content developer has created. Is the whole thing driving whatever results you’re trying to go after? Also, keep in mind that it has to align with the strategy and not just any strategy but a strategy that actually works. So the trick is to look at things in totality and not just - heya is this person a good writer?

When working with organic social in the retail space, a more established brand may want more link clicks so we created content that would prove a high engagement and resonate with our audience and drive their purchase choices. A small brand may want impressions for brand awareness. So content was created based on trends, current events, and other potential "viral" moments like industry puns or free resources.

Google Analytics is a great tool to see how users continue their digital experience from social to your website. Also seeing which traffic sources are the best for your business. In-program tools in software like Sprout Social, Hubspot, or Sprinklr also can help analyzing what content performed well and what did not. Personally after every month and after every quarter I like to see how our best posts performed and why they did so well. It's also great to see what months/industry hot topics prove best for your content or maybe what real world events can affect your engagement.

The first step to measure the impact of your content is to align your content with your campaign goals and KPIs. This means that you need to define what you want to accomplish with your content, and how you will measure your success. To start measuring and analyzing your content performance, you need to find the right metrics to focus on.