How can you use data to support your pitchbook investment thesis?

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A pitchbook is a key tool for investment bankers to showcase their expertise and persuade potential clients to hire them for a deal. A pitchbook typically includes an overview of the market, the industry, and the company, as well as a valuation analysis and a proposed transaction structure. However, a pitchbook is not just a collection of facts and figures. It also needs to tell a compelling story that supports the investment thesis, or the main argument for why the deal makes sense and creates value. To craft a convincing investment thesis, you need to use data effectively and strategically. In this article, you will learn how to use data to support your pitchbook investment thesis in four steps.

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