How can you use your brand story and values to attract the right talent in Fashion Design?

4 How to showcase your brand story and values in your interviews

Another way to communicate your brand story and values to potential candidates is through your interviews. Your interviews should not only assess the skills and qualifications of the candidates, but also their fit and alignment with your brand. You can use your brand story and values statement as a guide to ask questions that reveal the candidates' motivations, interests, and values, such as: Why do you want to work for our brand? How do you relate to our brand story and values? How would you approach a design challenge or project for our brand? How do you handle feedback and collaboration? How do you balance creativity and business goals? Use open-ended and behavioral questions that encourage the candidates to share their stories and experiences, and listen actively and attentively to their responses.

5 How to showcase your brand story and values in your onboarding

The last way to communicate your brand story and values to potential candidates is through your onboarding. Your onboarding should not only train and equip the new hires with the tools and resources they need, but also welcome and integrate them into your brand. You can use your brand story and values statement as a guide to create a positive and memorable onboarding experience, such as: Introducing the new hires to your brand's history, vision, mission, and values, inviting the new hires to share their own stories and values, assigning the new hires a mentor or buddy who can support and guide them, involving the new hires in meaningful and creative projects that showcase your brand's style and quality, celebrating the new hires' achievements and contributions, etc. Use interactive and engaging methods that foster a sense of belonging and connection, and provide regular and constructive feedback and recognition.

6 How to maintain and evolve your brand story and values

Communicating your brand story and values to potential candidates is not a one-time event, it is an ongoing process that requires constant attention and improvement. You should always monitor and evaluate the effectiveness of your hiring process and your brand's performance, and seek feedback and suggestions from your team and your audience. You should also update and adapt your brand story and values as your brand grows and changes, and communicate any changes clearly and transparently to your team and your audience. You should also celebrate and showcase your brand's achievements and milestones, and acknowledge and reward your team's efforts and loyalty. By maintaining and evolving your brand story and values, you can ensure that your brand stays relevant and competitive, and that your team stays motivated and inspired.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?