How do you adapt to digital age cold calling?

1 Research your prospects

Before you make any call, you need to know who you're talking to and why. Research your prospects online using social media, company websites, blogs, and other sources. Find out their pain points, goals, interests, and personality. This will help you craft a personalized and relevant message that will catch their attention and resonate with them.

3 Leverage technology

Technology can make your cold calling easier and more efficient. You can use tools like CRM software, dialers, voicemail drop, and call recording to automate and optimize your process. You can also use tools like video conferencing, screen sharing, and chatbots to enhance your communication and presentation. Technology can also help you track and measure your performance and results, so you can improve your skills and strategies.

4 Be human and authentic

Even though you're using technology, you still need to be human and authentic on your calls. Don't sound like a robot or a script. Use your natural voice, tone, and language. Show empathy, curiosity, and enthusiasm. Listen actively and ask open-ended questions. Share stories and anecdotes that relate to your prospects. Be respectful, polite, and professional. And most importantly, be yourself.

5 Add value and urgency

One of the main goals of cold calling is to create interest and desire in your prospects. To do that, you need to add value and urgency to your offer. You need to show how your product or service can solve their problems, meet their needs, or achieve their goals. You also need to show why they should act now, rather than later. You can use techniques like social proof, scarcity, exclusivity, and incentives to create value and urgency.

6 Follow up and nurture

Cold calling is not a one-time event. It's a process that requires follow up and nurture. You need to stay in touch with your prospects until they are ready to buy or opt out. You need to provide them with more information, education, and support. You need to overcome their objections, doubts, and concerns. You need to build trust, credibility, and authority. And you need to move them along the sales funnel until they become customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?