How do you effectively allocate time between engaging with leads and closing sales in social selling?

1. Prioritize leads: Segregate leads into Hot, Warm, and Cold categories. 2. Set clear goals: Divide your day into new outreach and follow-up activities. 3. Automate routine tasks to save time for follow-ups and new emails. 4. Track and adjust activities as per the sales funnel. 5. Leverage valuable content addressing the pain point of customers & their solution. This is the strategy we can follow to balance engaging with leads and closing sales.

1) Segment Leads: Prioritize those near closing. 2) Time Block: Morning for engagement, afternoon for closing. 3) Automate: Use tools for routine tasks. 4) Content Strategy: Share content to engage multiple leads. 5) Follow-Up: Systematic and prioritized. 6) Weekly Review: Adjust based on outcomes.

As a CEO juggling numerous responsibilities, I leverage AI technology to prioritize tasks and focus on high-value activities like relationship selling. AI helps me efficiently identify and prioritize warm leads, allowing me to allocate my time where it matters most. This streamlined approach has been so effective that I've integrated AI solutions into my sales consulting services, helping other businesses work smarter, respond faster, and enhance their sales processes.

Algo que eu percebi durante essa jornada é que a chave para uma boa produtividade é a priorização de tarefas. Não adianta nos envolvermos de forma desordenada em milhares de agendas, se não for construída de forma assertiva.

Put first things first—prioritize your highest value leads. Dedicate time each day to respond to leads across different channels. If your engagement, model is complex, consider scoring your leads.

To manage time effectively in social selling, schedule your tasks wisely. Begin by identifying peak engagement times for your target audience and plan your outreach accordingly. Allocate specific time slots for lead engagement, follow-ups, and closing sales. Use tools like calendars or task management apps to block off time for each activity, avoiding multitasking to maintain focus. Regularly review and adjust your schedule based on what’s driving the best results, ensuring you’re dedicating time to high-impact activities.

Agir com sabedoria é o grande passo para o resultado. Há momentos em que é necessário passarmos tempo afiando o machado para depois ir para o campo de "batalha"

Dedicate time on your calendar each week to meet with clients. Once you've scheduled the meetings, ensure all your materials are prepared in advance. All you need to do is show up and follow your script. Use a Calendar automation tool that sends reminders in advance.

Fix your morning for hot follow-ups, email outreach, Do cold calling in afternoon and other outreach activities. Evening- Do prospecting for next day

Automating engagement in social selling can significantly boost efficiency and consistency. Utilize automation tools to schedule posts, send personalized messages, and follow up with leads at optimal times. This allows you to maintain regular touchpoints with prospects without constant manual effort. Set up triggers for automatic responses to common inquiries or actions, keeping leads warm while you focus on higher-level tasks. Regularly monitor and tweak your automated processes to ensure they align with your sales goals and customer interactions.

Need to be very consistent and honest about your own efforts and their ROI. Constantly keep track of your conversation rates. Always improvise on your pitch, make it very flexible as per client business use case

Monitorar o progresso nos ajuda a ter maior conversão. Diversas vendas deixam de acontecer, na minha perspectiva, pela falta de follow UP assertivo

Regularly track key metrics such as engagement rates, conversion rates, and lead response times. Use analytics tools to gain insights into what’s working and where improvements are needed. Review your progress against set goals, adjusting your approach as necessary to stay on target. By continuously monitoring and refining your efforts, you can identify trends, capitalize on opportunities, and maintain a steady pipeline of qualified leads moving toward conversion.

Analytics also help in identifying patterns and trends, enabling you to anticipate customer needs and adjust your approach accordingly. By integrating analytics into your routine, you can drive better results and maximize your sales efforts.

Regularly review your strategies and outcomes to identify what’s working and what isn’t. Take time to reflect on your successes and challenges, analyzing the factors behind each. Use these insights to adjust your approach, whether it’s refining your messaging, targeting different leads, or changing your engagement tactics.

Certa vez eu ouvi que não gerenciamos o tempo, pois ele é o mesmo para todos. Essa premissa traz a ideia de que nós gerenciamos as atividades que temos que desempenhar dentro do tempo estipulado. Portanto, gerenciar o tempo está muito mais relacionado com a ideia de gerenciar as atividades.

Assess weekly. Your balance between generating new leads and working existing pipeline will vary from week-to-week (month-to-month). Aim to have pipeline coverage of 3-5x at any given time. If you only have 2x pipeline coverage, focus more on generating new leads/opportunities. If you have 4-6x pipeline coverage, spend more time on closing those deals. Some weeks your split will be 80/20 (closing deals/pipe gen) - others it may be closers to 50/50.