How do you showcase your IT consulting value proposition using testimonials?

1 Why testimonials matter

Testimonials are not just nice words from your clients; they are powerful marketing tools that can influence the decision-making process of your prospects. In fact, a survey by BrightLocal revealed that 88% of consumers trust online reviews as much as personal recommendations. Testimonials can help you build trust and rapport with your audience, highlight your unique selling points and differentiators, showcase your success stories and outcomes, address common objections and concerns, and encourage referrals and word-of-mouth.

2 How to collect testimonials

The best time to request a testimonial is when your client is content with your work. You can use a variety of methods to obtain testimonials, such as email surveys or feedback forms, online review platforms or directories, social media posts or messages, video calls or interviews, and case studies or white papers. When asking for a testimonial, be precise and clear about what you're looking for. For instance, you can ask your client to explain their problem before working with you, how you helped them solve it or reach their goal, the advantages they experienced after working with you, and if they would recommend your services to others who might need them.

3 How to use testimonials

Once you have collected some testimonials, you need to strategically use them to showcase your value proposition. You can display them on your website or landing page, add them to your portfolio or resume, incorporate them into your proposals or pitches, share them on social media channels or blog, or feature them in email newsletters or campaigns. When using testimonials, make sure to select the most relevant and compelling ones for your target audience, use the exact words and tone of your clients, include their name, title, and company, add photos, logos, or videos to increase authenticity, and highlight the key points or keywords with formatting or quotes.

4 How to measure testimonials

Testimonials are not only useful for showcasing your value proposition, but also for measuring your performance and improvement. You can track client satisfaction and loyalty, identify strengths and weaknesses, gather feedback and suggestions, evaluate your impact and return on investment, and set goals and benchmarks for future projects. To measure testimonials, you can use analytics software or dashboards, customer relationship management (CRM) systems, net promoter score (NPS) surveys, testimonial rating or scoring systems, or testimonial management platforms or plugins. Testimonials are a powerful way to showcase your IT consulting value proposition and attract more clients. By collecting, using, and measuring them you can demonstrate your credibility, expertise, and results while standing out from the competition. Start asking for testimonials today to boost your IT consulting business.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?