What do you do if you want to boost sales of electric vehicles?

To boost sales of electric vehicles, consider innovative marketing strategies. One successful approach I implemented was organising an electric vehicle drive across the country with war veterans. As they experienced the vehicles first hand, their initial skepticism transformed into genuine appreciation and comfort with the technology. This experiential marketing initiative not only showcased the benefits of electric vehicles but also fostered a sense of trust and connection with the brand. The emotional impact of seeing veterans embrace and endorse the technology resonated with potential customers, resulting in a significant increase in sales. This single marketing campaign outperformed all other efforts combined over a three-month period.

We can start Virtual EV Experience Events The best way is the marketing, Host online events featuring: - Educational webinars on EV benefits and myths. - Interactive virtual showrooms for model comparison. - Live Q&A sessions with EV experts and dealers. - Virtual test drives and incentive awareness campaigns. - Networking opportunities to connect enthusiasts.

There are many ways to do this. The first and most important is the government's support to inspire people to purchase EVs. The government can offer different subsidies and tax benefits to the customers. - Another thing is after-sales support. If manufacturers provide better sales support and less expensive maintenance, then it will be increase the sales of EV. Maintenance of EVs is cheaper compared to ICE.

The charging solution is the most important parameter for the selection of EV over ICE. And also a selection of EVs. This is due to the range anxiety in people for batteries. - Different charging station levels are available in different countries per their standards. - High voltage charging can damage the EV and also create a power load on a grid system. -With batteries like solid-state batteries, there is a possibility that people with get a range of up to 300 km with just 10 min of charging.

offering test drives is a really powerful tool because EVs are generally gearless vehicles. It gives the experience like a video game when you drive it. -No gear change, no clutch simple structure. That really excites me as the EV customer.

Generally due to heavy and large batteries, EVs are expensive compared to the ICE. But different financing options like cheap charging options and cheap Rs/km range really inspire people to buy the EV. Banks and other financial institutes should offer better loan options. Also, the government should contribute to increasing the use of EVs.