What do you do if you want to secure a higher salary in the public speaking industry?

To increase value for your speaking engagements you will need to speak on problems and solutions that are highly sort after by others. If you can communicate your solutions in an clear, precise and helpful manner the audience can take lessons learned and implement. Once the audience has achieved success with your solutions then they will talk about you and you will have increased your value.

Consider niching down your expertise to a specific industry or topic. This allows you to command a premium for your in-depth knowledge and insights, and become a sought-after speaker in that particular field.

A great misconception to building a brand is to focus on the brand and not the product and product value. It is a winning product that builds the brand. This is obvious in business but many seem to work towards a brand that has many products. It is more that a great product develops a brand. Build a great product and then a brand will form around what the audience wants.

Consider niching down your expertise to a specific industry or topic. This allows you to command higher fees as a subject matter expert, and attracts clients who value your in-depth knowledge.

You must know your worth and the value of the transformation you bring to your clients/audience. If are struggling with really bringing real transformation, go back to honing skills so you can actually bring real value. When people feel as if the transformation you bring is more that what you ask for, you get paid what you ask for. Don't devalue yourself. Build a brand that brings transformation and understand that it's easy to make money quickly. You dont have to struggle to earn well. I often have to deal with money mindset issues with my clients as well.

Building strong relationships with event planners, conference organizers, and bureaus can significantly increase your earning potential. By becoming a trusted resource and consistently delivering high-quality presentations, you'll be top-of-mind when booking opportunities arise. Additionally, leverage your network to secure referrals and open doors to new speaking engagements that may not have been accessible otherwise. Consider niching down within your industry to connect with a specific group of event planners and become their go-to speaker for that audience.

In business “negotiations” are not a we vs them or other type of line drawn in the sand. People will say let’s go “win/win” and I do agree with that but this method is more about building long term relationships with others as opposed to just being kind with a win/win attitude. If you approach everything with the mindset of building a long term relationship with others in business you will always make better decisions.

Invest in building your personal brand through social media, networking, and professional development. Enhance visibility and position yourself as an industry authority to garner desirable speaking engagements and negotiate premium rates. Bolster income streams by providing supplementary services tailored to your expertise, thereby maximizing earning prospects.