What do you do if your coaching rates aren't attracting clients?

When I started coaching, I struggled to attract clients with my rates. Instead of immediately lowering them, I reassessed. I realised I hadn't effectively communicated the transformational value of my coaching. So, I revamped my approach, focusing on showcasing real success stories. This shift helped me attract clients who saw the clear path to transformation by working with me. Lesson learned: it's not always about lowering rates, but confidently communicating value.

It's not really about the price of your offer but the value you provide to your target market, otherwise even charging $25/h is too much!! First step is to know your target market so well and understand their pains and frustration as well as their dreams and aspirations and then based on your expertise, you communicate your solution to your market in a way that they understand the value of it.

The better you can quantify the value you deliver the easier it will be to price your services and convey that value to your customers. Connecting with the value of your services at a deep level and understanding it through the eyes of your ideal client, will give you the evidence and the confidence to come up with pricing that feels aligned and congruent. Also remember - it’s rarely about the price - it’s either that your clients don’t see the value or they don’t believe that the results you deliver are possible for them to reach.

Price to market match is key and how you price your services and who you want to attract will directly impact your marketing strategy. It all has to be in alignment. Whilst it may be good to be aware what others are charging - don’t base your net worth on someone else self worth. Ask yourself if you truly believe in the value of your services and what that is worth to your ideal client.

Studying market trends, weighing your own value that makes you stand out a d encapsulating your insights into discounted package offers does give you a better visibility.

I used to focus more on the financial side of the business to help people make more money but I could see that most people come to me and want to focus mostly on marketing! I knew that the 1st right step is to analyze their numbers and make sure they are profitable on the thing we want to do more marketing on, so, I created a package that has a business assessment at the beginning of our work together so that this way we gain clarity on what we want to market. By combining these two offers, now my clients are getting better results and they are happier with the service. so. find out what your clients want, what do they need and combine the two and create an irresistible offer.

Price your services for value not for time. Clients don’t want to pay for time or coaching session - paying for time can be perceived as a cost - and we all want to keep our costs to minimum. Creating coaching packages allows you to deliver outcomes, specific results and transformation - perceived value of which is be much higher. Remember that delivering transformational coaching packages isn’t just about bundling coaching sessions together - it is about carefully selecting specific components and elements of your expertise that best support your clients in achieving their desired results.

Breaking the payment into manageable chunks after thoroughly consulting the clients and their genuineness can be a big help in making the payment easier.

If your only payment option is to pay in full, you’ll inadvertently limit the amount of people who can benefit from what you offer, affecting your sales and income potential. Offering flexible payment options opens your door to a broader audience and greater revenue. You may decide the total payment plan amount to be bigger than pay in full to cover the additional cost of bookkeeping or to account for any potential issues such as delays or payments being declined. This is usually between 15-20% of the pay in full amount.

The value of your services and the results your clients experience are not directly relevant to the time you spend with your clients. Your expertise can come in many forms and be reflected in many ways. Offering “done for you”checklist, templates, guides and instantly increases the perceived value of your service, it also positions you as an expert in your field, projecting professionalism and building trust as someone who “has it figured out” making your clients feel like they are in safe hands with you.

Value lies in giving something more specific to clients. Offering follow up and sharing some helpful templates also assist in prioritising your services over others.

I always recommend fast-action bonuses because this is good for both sides: 1- It's good for the client because they are gaining some financial benefit 2- It's good for you as a coach because you know you are going to work with someone who has hunger and is eager to work.

Coaching sales begin with discipline, involving regular actions like social media engagement, video creation, and networking. Step 1: Assert yourself after certification, actively promoting and inviting people to sessions. Step 2: Conduct 100 coaching sessions, aiming for a balance of paid and unpaid. Step 3: Learn sales to monetize knowledge, overcoming fears about pricing. Step 4: Define your target audience and their problems, ensuring they're narrowly segmented. It's crucial not to be a coach for everyone but to narrow down your niche and service offerings. Step 5: Aim for 10 weekly sessions, using social media for outreach. This system enabled quick monetization of coaching practice.