What are the top 5 ways to make your product display stand out from competitors?

2 Create a focal point

A focal point is the main attraction of your product display, the element that catches the eye and draws attention. A focal point can be a product, a sign, a prop, or a combination of these. The purpose of a focal point is to entice customers to stop, look, and explore your display further. To create a focal point, you need to use contrast, size, shape, lighting, and placement. For example, you can use a large, bright, or unusual item as your focal point, and place it in the center or at eye level of your display.

3 Tell a story

A story is a way to connect with your customers on an emotional level, and to make your product display more memorable and meaningful. A story can be a theme, a message, a narrative, or a scenario that relates to your products, your brand, or your customers. To tell a story, you need to use props, images, words, and symbols that support your story and create a coherent and consistent display. For example, you can use a seasonal theme, a social cause, a customer testimonial, or a lifestyle scenario as your story.

4 Use cross-merchandising

Cross-merchandising is a technique that involves displaying products from different categories or departments that complement each other or are used together. The benefit of cross-merchandising is that it can increase customer satisfaction, convenience, and loyalty, as well as boost your sales and profits. To use cross-merchandising, you need to identify the products that have a logical or functional connection, and display them in a way that showcases their benefits and value. For example, you can display a dress with matching shoes, accessories, and perfume, or a laptop with a mouse, a keyboard, and a bag.

5 Experiment and test

The last way to make your product display stand out from competitors is to experiment and test different ideas and options. You can use your creativity, intuition, and feedback to try new things and see what works best for your products, your customers, and your goals. You can experiment and test different aspects of your product display, such as the layout, the arrangement, the props, the lighting, the signage, and the colors. You can also measure and evaluate the results of your experiments and tests, such as the traffic, the dwell time, the conversion rate, and the sales.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?