What's your Creative Strategy presentation for digital platforms?

1 Know your audience

Before you start designing your presentation, you need to understand who you are talking to and what they care about. What are their goals, challenges, expectations, and preferences? How familiar are they with your project, your industry, and your digital platforms? How do they like to receive information and feedback? Knowing your audience will help you tailor your content, tone, and style to their needs and interests.

2 Define your objectives

Next, you need to define what you want to achieve with your presentation. What are the key messages you want to convey? What are the benefits and value propositions of your creative strategy? What are the actions or decisions you want your audience to take or make? How will you measure the success of your presentation and your campaign? Having clear objectives will help you structure your presentation and focus on the most relevant and impactful information.

3 Tell a story

One of the best ways to engage and persuade your audience is to tell a story. Crafting a narrative arc begins with introducing your project, client, target audience, and digital platforms. Then, explain the challenge or opportunity your project addresses and why it matters. After that, showcase your creative strategy and how it solves the problem, as well as how it stands out from the competition. Demonstrate the impact and effectiveness of your creative strategy using data, testimonials, and examples. Finally, summarize your main points, restate your value proposition, and ask your audience to take the next step. With a story, you can make your presentation memorable, relatable, and inspiring.

4 Use visuals

Visuals are essential for a creative strategy presentation, especially for digital platforms. They can help illustrate ideas, simplify complex information, highlight key facts, and create emotional connections. Visuals can range from images and videos to infographics, charts, graphs, icons, logos, and screenshots. However, you must use visuals wisely and strategically. For instance, ensure they are high-quality and relevant to your content as well as consistent with your brand identity. Additionally, use minimal and clear text that complements your visuals and emphasizes your main points. Animations and transitions should be used sparingly and purposefully to create interest and movement.

5 Practice and prepare

Finally, you need to practice and prepare for your presentation. Practicing will help you improve your delivery, timing, and confidence, while preparing will help you anticipate and address potential questions, objections, and feedback. To ensure success, practice your presentation aloud with your slides and notes, and record yourself if possible. Ask for feedback from colleagues, friends, or mentors to incorporate their suggestions if appropriate. Additionally, review your presentation for any errors, inconsistencies, or gaps and make the necessary adjustments. Before your presentation, check your equipment, software, and internet connection as well as have a backup plan in case of technical issues. Lastly, arrive early to greet your audience and set the mood for your presentation.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?