Want your product to truly reflect your brand’s sustainability promise? Here’s the playbook: 👉 Pick planet-friendly materials. Recycled, renewable, or biodegradable. Durable and green? Win-win. 👉 Be energy-smart. Design and produce with less energy. Bonus points if you swap fossil fuels for greener options. 👉 Make it last. Durable products that don’t break (and can be repaired if they do) = less waste, happy planet, happy customers. Sustainability isn’t just good for the Earth—it’s a brand flex. 🌍💚

If you take all the steps in the world to make your product sustainable, and you did not advertise it, it will not be sustainable. Literally. This is because if it is not bought, it will be wasted, and if it is not reproduced because of low sales, it will not replace the unsustainable product. Marketing is as important as producing; actually marketing is more important than producing. Good marketing can reduce unnecessary production that is usually the result of greed. As the best always say: early to bed,early to rise,work hard, advertise.

It's easy to make sustainability principles obvious on your product if you are able to make the product reusable and so far, in history that same type of product hasn't been reusable. Example would be the reusable rocket design SpaceX has pioneered. If you can make the product by using less machining, that will also likely be reflected on the design! Again, good example would be the Cybertruck shell design and manufacturing method of that car. If you can effectively incorporate sustainable materials like speciffic wood types into your design, that is also a big win.Remember that for any of these strategies to win over the customer, the customer needs to be motivated by sustainability principles and recognise them in design of the product.

To make sure your product reflects your brand’s commitment to sustainability, start by choosing eco-friendly materials, like recycled or biodegradable options. Focus on minimizing waste and energy use during production. Keep packaging simple, recyclable, or compostable. You can also make products designed to last longer, reducing the need for replacements. Be transparent with your customers about these choices, and consider offering take-back or recycling programs. By staying true to these values, your product will clearly reflect your sustainability promise.

By ensuring that my product is not just eco-friendly, but also doesn't harm any one in the whole planet! As a third-world designer, it's really important to me that design for the comfort of my people, to save my ancestors' memorial and their achievements, to save my culture, my identity✨💚