To rebuild trust after previous setbacks, start by being open about what went wrong and the concrete steps you’re taking to do things differently. Bring key team members into the decision-making process so they see that their input genuinely shapes the way forward. Set clear, achievable goals, and keep the team updated on progress so they can feel the impact of the new approach as it unfolds.

Be honest (it is the starting point of building trust) - admit that you fully understand that changes have failed previously (and at least some of the key reasons). Empathize (genuine) - commit to an inclusive approach where all voices will be heard, and concerns acknowledged. Include - run retrospectives, seek anonymous feedback, create voluntary working groups, invite change agents from the impacted audience. Delegate - the planning and execution of the change as widely as possible (realistically). Communicate - meaningfully, with broadcast/multicast/unicast comms across multiple channels, including of course, in-person/face to face. Lift! - Be part of the team and do the heavy lifting instead of directing from a distance.

Regaining trust requires prioritizing collective interests over self-interest. To achieve this, consider the impact of changes through a dual lens: 'what's in it for them' versus 'what's in it for me.' When the benefits clearly favor the team, trust can be rebuilt after previous failed changes. To secure buy-in: 1. Clearly articulate the team's benefits (WIIFM - What's In It For Me) 2. Engage with team members to address concerns/issues on their perceived notion 3. Communicate openly and honestly 4. Highlight the stakes: outline the consequences of not implementing the proposed change. By balancing transparency, empathy, and pragmatism, you can reestablish trust and foster a collaborative environment for successful change implementation.

It is important to have clear communication with the team, document what went wrong, analyse the data points and prepare a learning which can help minimize or remove such errors in Future on similar projects or workstreams.