STORYTELLING IS OUR THING. With a passion for transforming business objectives into creative content and event experiences, 19TH & PARK is here to turn your ideas into masterpieces. As a creative marketing and production company, our goal is to develop programs that resonate with cross-cultural, cross-generational audiences while leaving a lasting impact top of mind.
External link for 19th & Park Inc.
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New York, 10036, US
Our co-founder and President Tahira White shared her thoughts on the lack of "newness" coming out of the Super Bowl and we couldn't agree more. What were your thoughts on the biggest night in advertising? Any standouts, favorites or feedback?
"Now that the 2025 Super Bowl commercials have all rolled out, a question lingers: Where are the fresh voices?" asks 19th & Park Inc.'s Tahira White.
We’re honored to partner with Mielle Organics on the launch of their groundbreaking Kalahari Melon & Aloe Vera Collection! The process behind this campaign was intentional. From concept to execution, every decision reflected Mielle’s unwavering commitment to creating products that address the unique needs of Black hair through scientific innovation and an empathetic lens. To bring this vision to life, we knew it was imperative to assemble a team that understood the assignment. A team that recognized the challenges of maintaining moisture for Black hair—especially 4c textures—and celebrated the joy, camaraderie, and sisterhood that comes with discovering the perfect product. Our social-first creative strategy focused on meeting consumers where they naturally connect, ensuring every element felt relatable and conversational. We prioritized representation and authenticity throughout every step of the process, from casting a lead with 4c hair to assembling a production team led by women of color. Every detail, from the visuals to the messaging, was crafted to connect with the community in meaningful and relatable ways. This intention also extended to every aspect of the execution and production. Choosing Sage East as the director and Jessica Pettway as the photographer were deliberate decisions to ensure the story was told through an authentic and culturally rich lens. Their vision and leadership brought the narrative to life in a way that reflects the beauty and versatility of Black hair. The foundation of this work was built on shared journeys—the idea that finding a solution often inspires you to bring your community along for the ride. This isn’t just a campaign—it’s a celebration of culture, community, and Mielle’s legacy as a trusted leader in Black hair care. Thank you to our amazing partners- Noelle Roberts & Omar Goff Thank you to our fantastic team! Head of Strategy: Elisa Peebles Strategy Director: Whitney Keller Group Creative Director: Marsha Chandy Art Director: Rachel Topping Copywriter: Nina Austin Jr. Designer: Jarrett Lampley Head of Production: Michael Belmonte Executive Producer: Autumn Hymes Sr. Producer: Clenton Hollinger Production Manager: Denise Savas Production Coordinator: Britney Ferguson Post Production Supervisor: Raqi Lily Post Production Assistant: MyLinh Bender Account Manager: Denice Pigott Account Coordinator: Taylor Martin Director: Sage East Photographer: Jessica Pettway DP: Sade Ndya
We are proud to have developed and produced this campaign with an incredible client team and our partners at Allday!
CMO - NAGA.com | CAPEX.com | MCIM | Marketing | Fin-tech | Capital Markets | FX | Startups // 15+ years of Marketing and Management experience in Startup, Corporate and independent consulting.
🌟 Mike Tyson Joins NAGA as Brand Ambassador! 🌟 Exciting day for the team as we officially welcome Iron Mike to the NAGA family! This campaign was anything but ordinary. In just over two weeks, we signed contracts, coordinated across three continents, and brought it all together in Las Vegas — all while our core team was in Europe. It was a tough challenge, but we made it happen. I'm so proud of being part of this amazing team. Mike’s grit and determination also perfectly define everything about NAGA, and what we're building here: making trading and investing simple, accessible, and for everyone. Thanks to Octavian Pătrașcu, Madalina Rotaru, and Michael Milonas for making this possible. Million Thank You!!'s and Congratulations!! to our amazing team in NAGA Marketing and other departments supporting us. Andrea, Andriy, Leanne, Yaroslav, Vlad, Ivanna, Madalina, Cristian, Radu, Bogdan, Mazen, Khrystina, Marin, Khaled, and so so so many others. Good job, team! Now where's my cupcake? ;) Huge shoutout as well to our amazing production partners: 19th & Park Inc. and Alldayeveryday Teams: Tahira White - Co-Founder @ 19th & Park michael karbelnikoff - Founder @ Alldayeveryday Jocelyn Langevine - Managing Director JOANNA SHAW - Executive Producer Michael Belmonte - Head of Production Devin Baker - Executive Creative Consultant Bo MacDonald - Creative Writer Ben Hansford - Director Gladimir Gelin - Photographer Aaron Bradley - Line Producer Austin Cook - Post Supervisor And we have so many amazing things we're working on! Let’s see where this journey takes us! 🚀 #NAGA #MikeTyson #EverythingMoney #Finance #Investing #Trading