2 Visions

After months of research, we're pleased to release our 2025 Consumer Electronics Market Research Report. Completely free. This work was championed by our friends at Acceleration Partners and focuses 100% on consumer preferences within the ecommerce industry. with a particular focus on generational differences to help modern DTC brands in the consumer electronics space tailer their segmentation, personalization, and content targeting. Report below- Cheers!

Recently, Yates Jarvis sat down with Forbes and shared his thoughts on where the use of AI is headed in influencer marketing. Check out the expert panel article via the link below in the comments.

Recently, Yates Jarvis sat down with Forbes and shared his thoughts on where the use of AI is headed in influencer marketing. Check out the expert panel article via the link below in the comments.

When sending out an RFP for ecommerce or marketing services - make sure to set a price. You can use this to your advantage. Coach and consultant Yates Jarvis was featured in Forbes' expert panel via the link in the comments below.

Our Founder, Yates Jarvis, worked with Forbes on breaking down the concept of research-backed CRO. He describes the goal of that work like this: to augment traditional CRO with conversion rate optimizing activities that occur before a product is ever listed for sale. If you are curious to learn more check out the article or contact us to take a deeper dive!

Is your ecommerce personalization really rockin and rollin? 🎸 🎷 🥁 Or is its potential untapped for your brand? Our founder, Yates Jarvis, shares insights with Forbes on a unique tactic to leveraging AI tools to create win-win experiences. Learn how to build a robust data foundation to boost conversion rates and customer lifetime value. Read the article: https://lnkd.in/e6xCkUWn #Ecommerce #Personalization #AI #CustomerExperience #Research Yates Jarvis Forbes Agency Council

"The strong inclination of Gen Z towards in-store experiences suggests a vibrant opportunity for retail brands to revitalize and innovate within their physical spaces." This is one of many great nuggets of info in Marianne Wilson's recent Chain Store Age write-up about Gen Z's preference for shopping in-store. In a recent survey of 2,411 domestic consumers conducted by 2 Visions, more than 30% of all Gen Z respondents indicated in-store shopping as their preference, more than any other generation. What's more, when asked about their satisfaction with recent in-store shopping experiences, an impressive 76% of Gen Z respondents reported "exceptionally high satisfaction." Given that Gen Z is comprised entirely of digital natives, it's easy to assume they'd be more likely to shop online than other generations, yet this data runs contrary to that assumption. Retailers take note: Gen Z shoppers are more integral to your retail strategy than you might expect! #retail #fortheloveofretail #retailinsights

Our partner, 2 Visions, has released a new research report on U.S. consumer behavior within the personal care and #beauty sector, to help merchants stay on top of their game. In this report, they reveal key findings, including: 💄How high-income shoppers prefer same-day availability over discounts 💄How GenZ’s #loyalty is more influenced by local ownership than deals 💄How Midwest #shoppers want convenience not subscriptions Learn more below 👇 https://lnkd.in/eCKzV3nC

DTC Ecommerce? Clothing and Apparel? Will be discussing our Ecommerce Discounting and Promotions Research (specifically focused on Clothing & Apparel) tomorrow w/ Dan Bond from RevLifter. Quick 30 minutes diving into the biggest takeaways. Sign up here: https://lnkd.in/dNK8KbuC

Check out our latest ecommerce research report covering clothing & accessories shoppers. Launched this in collaboration with our friends over at Portless. #dtc #ecommerce #marketresearch