2X

💡 Want your CFO on board with your next big marketing move? 📊 Building a strong CMO-CFO partnership is critical for driving shared success. From focusing on ROI-driven metrics to demonstrating operational efficiency, these five tips will help you align goals, build trust, and secure buy-in. Explore how to build effective CFO-CMO relationships: https://lnkd.in/gGh-p5TD #B2Bmarketing #2XEffect #CMOleadership #ROI

Precision-driven ABM that maximizes impact. 🚀 Hyland set out to scale engagement and optimize spend, and their results speak for themselves. With 6sense’s predictive insights and 2X’s execution expertise, they built a data-driven ABM strategy that: ✔ Engaged high-value accounts while optimizing ad spend. ✔ Increased efficiency, booking 341 meetings through LinkedIn & Drift activations. ✔ Improved engagement by 1384%, fueling smarter pipeline acceleration. When strategy, technology, and execution align—ABM delivers real business outcomes. Read the success story here: https://lnkd.in/eQiSKNTR #B2Bmarketing #6sense #2XEffect #marketingexcellence #marketingsuccess #successstories

🚀 "Disconnected marketing is wasted marketing." In Authority Magazine, Lisa Cole, CMO of 2X, shares why alignment isn’t just a nice-to-have—it’s the key to turning marketing into a true growth engine. Why it matters: 🎯 Marketing, sales, and finance must operate as one. Silos drain impact. 🎯 Every marketing initiative should tie back to revenue. No more guesswork. 🎯 Alignment fuels efficiency. Less waste, more results. 📈 Read more here: https://lnkd.in/gNKtZxrd

The marketing operating model of the future is here. Dominic Tavassoli dives into how marketing as a service (MaaS) helps future CMOs position themselves as strategic leaders who drive measurable business impact. Here's a glimpse at how: 🎯 #MaaS expertise signals you’re more than a marketer, but a growth partner focused on innovation and efficiency. 🎯 It helps future CMOs step into the C-suite ready to deliver on outcomes in a language the boardroom understands. At 2X, we’ve seen how MaaS transforms marketing from a cost center into a growth engine. Read more here: https://lnkd.in/gKJUHbYf #CMOleadership #2XEffect #businessgrowth #marketinginnovation

JAGGAER set out to transform its ABX strategy—scaling engagement, optimizing spend, and driving predictable pipeline growth. With 6sense’s AI-powered predictive insights and 2X’s marketing execution expertise, they built a seamless, always-on ABX engine that delivers real impact. This success wasn’t just about technology—it was about turning data into action. JAGGAER’s journey proves that when ABX is executed with precision, it doesn’t just scale—it drives measurable results. Read the full success story: https://lnkd.in/gCA9AVf6 #ABX #B2Bmarketing #6sense #2XEffect #marketingexcellence

CMOs: What if budget constraints weren’t a setback—but a competitive advantage? In a recent episode of The Next CMO, Lisa Cole and Dom Colasante unpack how marketing leaders can turn financial constraints into strategic clarity. 💡 Key insight from 2X's CEO, Dom "Prioritization is the unifying skill between a CMO and CEO. It forces us to focus, make bold bets, and stop spreading resources too thin." The best CMOs don’t get stuck. They pivot. 📥 Listen now to gain actionable insights → https://lnkd.in/gNXaPtCH #2XEffect #B2Bmarketing #CMOleadership #marketingstrategy 

Budget locked in? Now it’s time to make every dollar work harder. By February, CMOs aren’t building marketing budgets—they’re managing them. If leadership asked you today: 🟢 Is your spend driving the pipeline acceleration you need? 🟢 Do you have a clear way to track actuals vs. projections? 🟢 Can you justify reallocation if priorities shift in Q2? Would you have a clear answer? This intelligent marketing budget planner helps you stay in control, optimize spend, and ensure every investment fuels growth. The best CMOs aren’t just spending their budget. They’re leveraging it. Get the planner now: https://lnkd.in/gR-9ZhTS #B2Bmarketing #2XEffect #marketingplan 

💰 "A zero-budget mentality isn’t about spending less—it’s about spending smarter." In her latest Authority Magazine feature, Lisa Cole, CMO of 2X, reveals five high-impact strategies CMOs can use to optimize marketing budgets—without sacrificing results. From MarTech audits that uncover hidden efficiencies to rethinking attribution for better ROI, here's why challenging the status quo makes every dollar work harder. Read more: https://lnkd.in/gNKtZxrd #B2Bmarketing #2XEffect #marketingROI #CMOleadership

🔥 We’re still buzzing from the incredible conversations we had at The Millennium Alliance's Transformational B2B CMO Assembly last week! Huge thanks to everyone who joined the workshop hosted by our CMO, Lisa Cole and participated in the dynamic discussions around unlocking budget flexibility and funding critical initiatives—without asking for more money. These are her top 3 tips for turning budget constraints into growth opportunities: ✔️ Cut waste and reallocate budget from events, sponsorships, low-ROI vendor contracts, and underutilized MarTech. ✔️ Optimize talent and outsource smarter by replacing open headcount with offshore, subscription-based marketing services. ✔️ Co-Fund with internal and external partners and leverage Sales, Product, and Finance for joint funding. 🔍💰 Hot take: Marketing leaders don’t always need a bigger budget. Hidden dollars are everywhere—you just need to know where to look. #B2Bmarketing #CMOinsights #marketingbudget #growthstrategy #marketingsuccess

Marketing is evolving—smarter, faster, and AI-powered. That’s why we’re thrilled to announce our partnership with Copy.ai! With Copy.ai’s enterprise-grade solutions, 2X is redefining what’s possible for CMOs and revenue leaders—scaling with intelligence, automating with precision, and accelerating growth with impact. This isn’t just about efficiency. It’s about transforming marketing into a true growth engine. 🚀 Here's how we’re changing the game: https://lnkd.in/g-BvdZTs #B2Bmarketing #2XEffect #AIinmarketing #gotomarket #GTM #AI