4As

🚀 4As x HumanX: Unlock AI’s Future | March 10-13, Las Vegas, NV The 4As is pleased to partner with HumanX, an AI gathering like no other—ROI-focused and led by the biggest and brightest minds in AI. 💡✨ Join us & shape the future of AI: https://bit.ly/4b8xvJB 🎟 🏷️ 4As members save $250 with code HX25p_4as Don’t miss: 🔹 200+ AI thought leaders 🔹 Insights to future-proof your agency 🔹 A roadmap to your AI strategy 🚀 #HumanX #AI #FutureOfTech

📢 New Guidance: 2025 U.S. State Data Privacy Laws – What Agencies Need to Know 📖 Download the latest 4As guidance here: https://bit.ly/4gCYMoT As of February 2025, 20 states have passed comprehensive data privacy laws, with more on the horizon. Rapid regulatory changes—fueled by AI-driven data collection and evolving enforcement priorities—are making compliance more complex than ever. How can agencies stay ahead? Understanding the latest legal frameworks, trends and enforcement shifts is key to building a proactive privacy strategy for your agency and clients. Download our guidance paper today. #DataPrivacy #PrivacyLaw #AI #LegalCompliance #PrivacyTrends #4As #Advocacy

Thank you Alisha Prince for sharing these powerful and inspiring gems of wisdom for our celebration of #BlackHistoryMonth. 💪 We love the word you chose to represent your vision for this month: Resilience. "Own Your Narrative. As a Black professional, you have a distinct perspective, experience and voice that you contribute to any space you occupy. At times, you may think you have to conform to fit in but your authenticity is your biggest asset. Don't let anyone write your story for you. Own your narrative. Own who you are, what you aspire to become, and who you are meant to be! 🌟 Cultivate meaningful relationships intentionally — mentorship and sponsorship are critical game-changers. Seek people who lift you up, who advocate for you when you aren’t in the room, who help you access opportunities that challenge and elevate you. And when you get there, keep the door open so others can follow you. Above all, don’t ask for permission to take up space. Youalready have your seat at the table — own it." Submitted your voice and view yet?

Welcome aboard, Shirofune! Your platform will provide significant value to our members as agencies continue to optimize and innovate with AI. This partnership will help us deliver on our mission of empowering agencies' success.

WEBINAR 🎯: Reframing The Fundamentals of Attention—How Marketers Can Really Use Attention Metrics to Their Benefit | https://bit.ly/4jWkIOx Attention metrics have been called the next gold standard in digital advertising—but do they live up to the hype? Or are they just another set of numbers in an already cluttered industry? Join us on February 25 at 1 PM ET as we redefine how marketers can use attention as a strategic tool guiding media planning, creative execution and investment decisions beyond just post-campaign measurement. Speakers: Jamie Auslander (Infillion), Maggie Summers (dentsu X), Brad Stockton (dentsu X), and Amy Pacheco (4As). 📅 Date: February 25, 2025 ⏰ Time: 1:00 - 2:00 PM ET 🔗 Register now: https://bit.ly/4jWkIOx #MarketingStrategy #Advertising #AttentionMetrics #4AsWebinar #MediaPlanning

❤️ 10 Reasons to Be Our Valentine ❤️ Dear 4As Members, This Valentine’s Day, we’re celebrating what matters most to us—your success. At the 4As, commitment, passion and partnership are at the heart of everything we do to empower your agency’s growth including: 🔑 Guidance and Thought Leadership 🤝 Connections and Community 📚 Training and Resources to Thrive 🔍 Consulting and Research 👂 Industry Insights 🏛️ Advocacy and Influencing Policy 💼 Comprehensive Member Benefits and Coverage 🎯 Coaching for Growth 💡 Access to Experts 🏆 Celebrating Your Wins, Amplifying Your Story We are here for the wins, here for the challenges, here for you. Happy Valentine's Day! 4As Foundation 4As Learning Institute #ValentinesDay #EmpoweringSuccess #AgencyGrowth #agencycommunity #4As #agencylife #servingmembers #advertising

Considering an Agency Management Solution? A free webinar from our partner member Premier Consulting & Integration will address key questions.

Get ready to learn and take it all in! Erika Hernandez, Account Executive at Leo Burnett, advises you to take notes and ask questions on your Very F1rst Day. These crucial steps facilitate your career and help you become an expert! The 4As partnered with Breaking and Entering Media and The BAM Connection to produce our Very F1rst Day series featuring advice from agency professionals for new hires. Check out the series on YouTube! https://bit.ly/3EoSs6K #VFD #FirstDay #NewHire #NewJob #Job #Success #agencylife

👏 Our amazing 4As and 4As Foundation team makes it possible for us to stay committed to empowering our members' success. We applaud the talent, dedication and hard work of the individuals celebrating their work anniversaries with us this February. Thank you for all you do to support our members! 🎉 Kiarra Elliott, 7 Years 🎉 KOSSIVI BAKAR, 5 years 🎉 Yvette Del Valle, 2 years 🎉 Cathy Chan Butler, 1 year Meet our team: https://bit.ly/3CRPTKa #culture #workanniversary #teamwork #4As

Webinar Alert: Join us on March 5 for AI for Creatives: How Springboards Helps Agencies Spark Inspiration. https://bit.ly/42U2bfD Discover how AI combined with human ingenuity can enhance your creative process and prevent mediocrity. 🔹 Featuring: - Pip Bingemann, CEO/Co-Founder, Springboards.ai - Kirsty Whelan, Managing Director, Strategy, /prompt - Jeremy Lockhorn 🔜 SXSW, SVP, Creative Technologies & Innovation, 4As 🕒 Time: 3-4 PM ET 🗓 Date: March 5, 2025 Register here: https://bit.ly/42U2bfD