AAR Partners

🥂 January 2025 marks AAR Partners' FORTY FIFTH anniversary! 🎂 As we commemorate our 45th anniversary, I’m reminded of the profound meaning behind this number: Cosmic Solidarity. This concept encapsulates the idea of interconnectedness with all beings and life in the universe. It calls us to recognize that we are part of a larger cosmic whole, sharing a responsibility to care for one another and our planet. 🌍 In these 45 years, our agency search consultancy has embodied this principle by forging successful partnerships between brands and agencies. We believe that collaboration and mutual support extend beyond just business; they resonate with the very fabric of our shared existence. 🤝 Together, we’ve navigated challenges, celebrated successes, and built a community that thrives on cooperation and understanding. As we look to the future, we remain committed to fostering connections that honor this cosmic solidarity. 🎉 Many remarkable individuals have contributed to AAR Partners reaching this milestone, and I want to express my heartfelt gratitude to a few of them: Leslie Winthrop, Lyndy Payne, Kim Hunt, Mark McMullen, George Weyrauch II, Debra Wurzel, Jessica Branson, Dave Currie 🙏 Cheers to 45 years of partnership, growth, and a shared journey toward a brighter, more interconnected future! 🍻 #CosmicSolidarity #Anniversary #Partnerships #Collaboration #AgencySearch #Gratitude #Agencies #Marketers #NewBusienss

Not just any marcom agency will do for your brand. The right agency that will help with speed to market and optimization is one that: - Understands your brand's unique marketing challenges - Is steeped with relevant category and consumer expertise - Feels culturally compatible   - Stays current with trends - Knows what 🚩's to look for Want more tips on finding the right agency for your brand? Read the full article here: https://lnkd.in/ehDMU9rp If you have conducted an agency search before, you already know finding an agency is easy… but finding the right agency for your brand is a lot harder than it sounds - and that the right agency makes all the difference. AAR Partners helps streamline the process by offering personalized agency recommendations and negotiations, leveraging over 40 years of industry experience to connect brands with their ideal agency partners.

As we celebrate Veterans Day today, on behalf of all of us at AAR Partners, I want to take a moment to express heartfelt gratitude to all the brave men and women who have served our country. Your sacrifices and dedication inspire us every day. 🙏Your service also provides an opportunity to recognize and remember the values veterans embody—leadership, commitment, and resilience—all of which are crucial in the world of business. ❤️True Leadership: making crucial decisions with confidence and integrity as a team with mutual respect. 💡Commitment to Excellence: successful partnerships requires shared and unwavering commitment to excellence that drive innovation. 💪Resilience in the Face of Challenges: Strength comes from collaboration and the ability to handle adversity fosters trusted relationships. 🇺🇸This Veterans Day, let’s celebrate the spirit of partnership that mirrors the values upheld by our veterans. Thank you to all veterans for your service and sacrifice. Your example inspires us every day. We live in the land of the free because of the brave! ✝️May God bless you today and everyday. #VeteransDay #BusinessPartnerships #Leadership #Resilience #Commitment

Interested in getting in front of new marketing clients? What agency wouldn’t. Finding new business is both an art and a science. Powerful case studies, creative pitches, and finding brands that align with your agency's strengths… a winning combination that any new biz exec knows isn’t easy to master -  so it never hurts to have an agency ally. In the latest episode of Marketing Sweats, Misty Klobucher and AAR Partners President, Lisa Colantuono, dive into strategies for agency growth and insights on landing new business. Lisa has a brand new approach to “reversing the search,” helping agencies snag a one-way ticket to a potential client’s shortlist. Listen in here: https://lnkd.in/eynA-fZa

AAR IRL - Paris! Loving and living the belief that business is better in person here at AAR Partners agency search consultancy. Today was packed with multiple meetings IRL with the AdForum Summit. Thank you, Wesley Haar, ter and the team at Monks; Brune Buonomano and the team at Mazarine Group; and Dimi Albers, Andrew Dimitriou and the team at DEPT® for sharing agency insights, work, industry trends. When it comes to helping marketers with an agency search, AAR Partners knows the agencies beyond the creds decks… 🤔What’s beyond the creds at Monks, Mazarine and DEPT? .Monks - this innovative agency is focused on integrating creative and tech to offset the high cost of distraction and capturing consumer’s time. Mazarine - this luxury expert agency authentically understands consumer emotion behind the journey. DEPT - this tech marketing agency is pushing AI to help empower HI (human intelligence) not replace it and setting standards to strenghthen the CIO/CMO connection. #agencies #newbusiness #brands #IRL Association of National Advertisers Forbes CMO Network, CMO Council

Yep - it’s been a tough year and I’ve been hearing this from dozens of agencies over the months… Want to tackle the tough road and step ahead of the competition? Be willing and ready to take on challenges others may shy away from. Many say they ‘will’ but few ‘do’! #newbusiness #growth #prospecting #pitching #organicgrowth

AAR IRL - NYC! Loving and living the belief that business is better in person here at AAR Partners agency search consultancy. Thank you, Patti McConnell, Chamie Baldwin, Richard Ryan, Meghan Linehan, Joel Chua, Garrett Crabb and Arturo Gigante at Something Different agency in NYC for sharing time today to talk about better pitch practices, industry trends, salient work that works and stories about the people behind Something Different! When it comes to helping marketers with an agency search, AAR Partners knows the agencies beyond the creds decks… What’s beyond their creds at Something Different? They solve business problems by tapping into what makes consumers… human! #agencies #newbusiness #brands #IRL Association of National Advertisers Forbes CMO Network CMO Council

Curious about what attracts or repels brand marketers when choosing a new agency? That's part of the focus of our latest CMO smAARt Talk, an AAR Partners' Agency Growth Program exclusive. In this episode, Lisa and Marnie Kain, VP of Brand Marketing at GrubHub, discuss turn ons and turn offs when considering a new agency, how to stand out to new CMOs, the challenges they face, and what makes a successful agency relationship from a top marketer’s view. Catch the conversation in this clip!: https://lnkd.in/eCRCSaQm Want to hear the entire CMO podcast (and many others)? Want actionable new business tips to help with pitching and prospecting? Need consultative insights for breakthrough creds? Looking for more leads? Drop a line to learn more about AAR Partners' Agency Growth Program designed to help with professional and new business growth! lisa@aarpartners.com Visit us at https://lnkd.in/ghFnHkgX

AGENCIES: Are you pitching to win or solving the problem? MARKETERS: Are you framing challenges in a way that produces solutions, or just creative flash? Join us during advertising week on Tuesday, October 8 at 4:30P when we tackle this topic! I look forward to sharing the panel with Grubhub’s Marnie Kain, Atlantic New York’s Suzanne Barbosa and Doner’s Ben Grossman (moderated by Winmo’s Marilyn Mead Brutoco) to explore the ways clients and agencies can set one another up for long-lasting success, by identifying and solving fundamental business challenges. #advertisingweek #AWNY24

AAR IRL - NYC! Business is better in person here at AAR Partners agency search consultancy. Thank you, Tracey Faux Pattani of Butler, Shine, Stern & Partners in Sausalito for making time to break bread, catch up, talk shop and lots more today! When it comes to helping marketers with an agency search, AAR Partners knows the people that make up the agencies and the agencies beyond the creds… After all, we are in the business of relationships first! #agencies #newbusiness #brands #IRL #relationships #CMOs