AdExchanger

Ad tech M&A saw momentum in 2024 with significant deals like LiveRamp’s acquisition of Habu and Experian’s purchase of Audigent. The sector saw a 25% deal volume increase in Q3, with Omnicom and IPG’s planned merger dominating the headlines. From big acquisitions to smaller deals, here’s a roundup of the year’s key ad tech, agency, and digital content transactions. Dive into the full list of 2024 M&A deals and what they mean for the industry. https://bit.ly/40dTUBr

🎧 Scott McKinley, CEO & founder of Truthset, shares his fascinating journey from professional cyclist to data validation pioneer in this week’s AdExchanger Talks. From leading the 1988 US Olympic Road Cycling Team to tackling data quality issues in digital advertising, McKinley’s story is about truth, accountability, and integrity. Listen as he discusses the industry's addiction to scale, the dangers of inaccurate data, and more. 📌 Tune in now! https://bit.ly/3PiX8xi

Grocery retail media networks (RMNs) are taking the lead with unique shopper insights and high-intent purchase data. By combining first-party data and in-store targeting, grocery chains offer a valuable way for brands to reach loyal consumers. As RMN revenue soars, grocery chains are evolving with new tech and partnerships, making it easier for advertisers to access niche audiences. Learn more about the potential of grocery RMNs and what’s shaping the future of retail media. https://bit.ly/49ZaW9C

2024 was a pivotal year for ad measurement. With third-party cookies facing uncertainty, marketers are turning to data-driven strategies like incrementality testing and media mix modeling (MMM). While these methods provide more robust insights, they come with challenges, including high costs and reliance on large datasets. As we head into 2025, programmatic advertisers must stay ahead of these trends. Learn more about the future of ad attribution and emerging metrics that are shaping the industry. https://bit.ly/3ZU5UXs

Naughty https://lnkd.in/eXz9nKke

🚨 Programmatic I/O Las Vegas: Innovate is back and bigger than ever! Join your programmatic peers for an elevated experience at our new venue, Park MGM, from May 19-21. Expect an interactive program packed with cutting-edge strategies, essential updates, and innovative solutions in digital marketing and advertising. This is the conference every programmatic professional won't want to miss! 🌟 Registration is NOW OPEN! Secure your spot today! https://bit.ly/3VNPzlX #ProgrammaticIO #DigitalMarketing #ProgrammaticAdvertising #Innovation #Networking

This December, the IAB released its first set of standards for retail media 🎁. But are these standards the "gift" advertisers have been waiting for? Not exactly. While brands want easier spending across retail media networks, these standards mainly focus on in-store media and metrics like "opportunity to see" (OTS) and "likelihood to see" (LTS). 🤔 Is this really what the industry needs? Plus, we dive into how AI is changing advertising as marketers slowly embrace it. Listen to this week's Big Story podcast for more! 🎧 https://bit.ly/41Lgl27

❄️🎉 As we wrap up 2024, we want to express our heartfelt gratitude to YOU, our amazing AdExchanger community. Whether you’ve attended our events, listened to our podcast, read our articles, or subscribed to our newsletters, your support has made this year truly special. Here’s to an exciting 2025 full of innovation, new opportunities, and continued growth. Happy holidays and a prosperous New Year from all of us at AdExchanger! 🎉✨ #HappyHolidays #AdExchanger #ThankYou #NewYear2025

With Christmas 🎄 and New Year's 🎉 falling mid-week, 2024 is already winding down. It's the perfect time to reflect on the biggest trends in CTV advertising 📺. From the shrinking ad inventory challenge 📉 to programmatic growth debates 🤖 and DSPs navigating content ownership 🏷️, here's a look at some of the top stories of 2024. Read Alyssa Boyle's full recap of the year's CTV trends and stay ahead of the game for 2025! https://bit.ly/4fzA0Fj

A360 Media, formerly American Media, has come a long way in adapting to the changing programmatic ecosystem. By abandoning its MFA model and revamping its site experience, A360 shifted to programmatic demand while reducing reliance on paid traffic. Learn how they partnered with Media Tradecraft to streamline ad tech, improve user experience, and drive revenue growth. Read more about their transformation and what publishers can learn from their journey. https://lnkd.in/eYU--7Uv