AdExchanger’s Post

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from several top publishers. Come learn more about Simpli.fi solution.

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from several top publishers. Come learn more about Simpli.fi solution.

Digiday just posted an interesting article that cites how several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. As video ads media buying is shifting from upfronts to programmatic, the article article shines a light on why: 1. Buyers can optimize reach and frequency across all of video. 2. When you buy one piece of your video budget via direct insertion order, and then buy the rest of it programmatically, you lose vision of where all the pieces are playing. If you can do it programmatically, you can have it all in the same place and optimize everywhere. 3. It’s more targeted and you can do it on a more flexible short term basis. Also interesting to see David Simon’s prediction that we are closing in on programmatic achieving a 50% share. Of course, we are biased here, as a programmatic platform. But it’s hard to disagree. Simply stated, this is the way modern marketers want to buy. #programmaticvideo #ctv #mediatrends

Discover how Adlib Media Group's partnership with Airtory revolutionizes ad creation, enabling seamless deployment of rich media and CTV ad units, enhancing engagement and ROI for advertisers. Read the Latest full News - https://lnkd.in/dz5s242X #martech #martechedge #partnership #collaboration #integration #advertising #engagement #ctv #businessgrowth #innovation #transformation #technology

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from several top publishers. Come learn more about Simpli.fi solution.

WTF is curation? It’s a term used to describe how ad tech vendors curate audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions. Done right, it’s a win-win: more efficient reach for advertisers and a revenue bump for publishers. #adtech

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from several top publishers. Come learn more about Simpli.fi solution.

Programmatic makes #DOOH easier to buy at scale. Out of home media has long been a powerful marketing tool, but inconsistent formats, lack of data, and 100’s (1000’s) of media operators make transacting the media a challenge and hold back the real opportunity for share growth. Programmatic solves these issues and I predict as more of our media shifts to programmatic buying, we will begin to see new advertisers and true share growth. OAAA, COMMB, DPAA, Vistar Media, Hivestack by Perion, Place Exchange, Broadsign, Adomni, The Trade Desk, Yahoo, VIOOH, The Neuron, Adkom, Blip, Screenverse, Reveal Mobile, Veridooh, Talon, GroupM, GroupM MENA, Seventh Decimal https://lnkd.in/e5M8qfvY

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from several top publishers. Come learn more about Simpli.fi solution.

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from several top publishers. Come learn more about Simpli.fi solution.