Ad Results Media

Feels like Sunday was yesterday. Our team was out and about in New Orleans as evident by all these great highlights from Audio Row. The buzz of the Superbowl isn’t limited to the game or its ads - in the leadup, during and post game, brands, creators and fans are highly engaged. And thanks to our partners such as Barstool Sports, ALLCITY Network, ESPN, Good Karma Brands, Bleacher Report, Playmaker, Sinclair Inc., Audacy, Inc., Spotify, iHeartMedia, and Wondery, we have the opportunity to drive and participate in that engagement daily. Grateful for an incredible team (featured: Jordan Fox, Patty M., Gretchen Smith Dubois) amazing partners & clients (featured: Itai Sutker of ZipRecruiter, Sabina Szathmary Hagey and Brittany Clevenger of BetterHelp and Erica Juliano of IHeart). Swipe through for some of our favorite moments!

“If advertisers see value in targeting specific markets during the Super Bowl, they may also be open to leveraging radio’s hyper-local reach, engaged audience, and cost-effectiveness.” ICYMI, great takeaway in Radio Ink Magazine on the localized opportunities available for brands seeking an alternative to a national ad spend, especially in radio which continues to dominate ad-supported audio platforms. Local radio offers precision at scale, reaching communities of listeners who are loyal and engaged. Brands can benefit from even greater trust by working with local hosts who are micro-influencers in their own right.

At the start of the new year, the ARM team hit the ground running with a stacked schedule. Here’s a look back at January: 🤝ARM + Stagwell - we were thrilled to announce our audio advertising partnership with Stagwell BXP, where we will leverage our audio expertise to support Stagwell BXP clients and teams. For more: https://lnkd.in/g-EmCBww   🏆ARM + Stagwell + Sport Beach In an early collaboration, ARM partnered with Stagwell on the launch of Sport Beach’s “Clubhouses” at CES. In lead up to Cannes Lions in June, Sport Beach will activate these clubhouses at major industry and sporting events - creating hubs for brands, platforms and athletes to co-innovate within the intersection of business, media and sports.  Full release: https://bit.ly/42dDfiQ 🧑🤝🧑CES ARM was in full effect at CES. Along with the announcement of our Stagwell BXP partnership, our CEO Jordan Fox participated in an engaging and thought-provoking ADWEEK roundtable centered on creators’ deepening relationship with their audiences.  More here: https://bit.ly/CES_ARM ✍🏼 Is Radio Advertising Effective This blog covers exactly why brands do not want to sleep on radio advertising. For example, AM/FM radio is the dominant ad-supported audio platform across every major demographic, capturing 69% total time spent. And the cost of entry for AM/FM radio advertising is considerably less than other broadcast-type mediums. Full blog: https://bit.ly/497aTHk IAB | ALM  ARM represented at this meeting of the industry minds in Palm Springs. Our CRO Teresa Elliott spoke on a panel about building a sustainable ecosystem and our SVP of Media, Craig Stein met with key partners. Some takeaways outside of the very popular topic of measurement:      ✅ Audio is no longer just audio: it’s audio, video, and most importantly content that is creator-driven. Most importantly, it cannot be ignored as part of a media plan.      ✅ AI-generated audio is undeniably creating a revolution within the industry, offering greater efficiency and cost reduction. This also means that transparency, data privacy, and human oversight are crucial to prevent inaccuracies, bias, and copyright violations.       ✅ Contextual targeting is getting more sophisticated with the implementation of AI so it’s vital that brands and agencies are thoughtful in their messaging to avoid stereotyping or misinformation.

In our latest blog post, we tackle the elephant in the podcasting room: measurement. Nearly half of consumers have bought a product or service after learning about it from a podcast. The ROI with podcast advertising compared to other media channels is 4.9x higher.  But how to effectively measure your podcast advertising ROI can be challenging, which is why ARM’s measurement experts are here to help. Here are some key strategies we advise: ✅ Define Clear Goals: Awareness? Lead gen? Direct sales?  ✅ Implement Direct Response Tools: promo codes and custom URL’s are a couple of examples.  ✅ Leverage Third-Party Attribution: Utilize services that can refine your measurement.  ✅ Monitor Performance Metrics: Regularly assessing data will help you optimize your strategy. For a more in-depth guide, check out the full blog: https://bit.ly/3LxsezM

🎉 When it comes to our team, ARM has a lot to celebrate. The following employees have recently had work anniversaries and we are so proud to call them colleagues. Thank you for your dedication, creativity, and hard work which has made a lasting impact and has led us to where we are today: a media leader within the audio + creator industry. 🙌 ☀️ Betsy Harlan: Copywriter: 2 years ☀️ Athena Bates: AR Director: 21 years ☀️ Paulo Quiros: Senior Data Engineer: 1 year ☀️ Edison Tang: Full Stack Developer: 3 years ☀️ Anthony Doring: Director of Media Operations: 1 year ☀️ María Fernanda Pina: Senior Media Planner: 3 years ☀️ Joseph Lefler: Audio Insights Coordinator: 4 years ☀️ Brittany Guerra: Account Strategist: 4 years ☀️ Breanne Green: Audio Insights Coordinator: 4 years

🎧✨ Audiences are listening like they used to! New data from Edison Research shows audio consumption habits are reverting back to their pre-pandemic rhythm. People are splitting their listening time between in-home and out-of-home moments: commuting, office breaks, gym sessions, waiting rooms etc. According to the study, the gap between at-home and out-of-home listening has narrowed, moving from a 50-minute difference in 2021 to just 20 minutes in 2024. For brands and creators, this is huge. Your audience isn’t just sitting still—they’re out there, living life, and bringing your content with them. 🚗🎤 At ARM, we see the golden opportunity this presents to help brands create messaging that resonates with listeners on the move. https://lnkd.in/gRdEsyr3

In today's dynamic media landscape, radio advertising continues to be a powerful tool for brands & marketers. In our latest blog, we explore radio's impressive effectiveness, with the data to prove it. 📈 According to Edison Research's "Share of Ear" report from Q3 2024, AM/FM radio dominates ad-supported audio platforms, capturing 69% of total time spent across all major demographics. 🏆 Some of the multi-faceted advantages of radio we cover in this piece: ✅ Affordability: The cost of a 60-second radio advertisement starts at a $5 CPP and increases based on audience size, listener demo, and other factors. ✅ Broad Reach: In 2024, AM/FM radio reached 84% of listeners aged 18 and older. (Even 20% of Gen Z's audio listening time is spent with radio, falling just below YouTube at 23%.) ✅ High ROI/ROAS: Several case studies point to significant returns that result from radio advertising campaigns, ie. a Nielsen Sales Effect Study reveals an AM/FM radio campaign for an office supply retailer resulted in an 11% sales increase and a 6% growth in customer base. Check out the full blog to learn more about maximizing the effectiveness of radio advertising. https://lnkd.in/gpVBunPW

We’re proud to have Teresa representing us in this timely and needed conversation at an inspiring gathering of industry leaders. 

CES RECAP: Stagwell 🤝 SPORT BEACH 🏆 AdWeek Roundtable 💡 Over the past week, we’ve shared some big news about our strategic partnership with Stagwell, kicked off by an inspiring launch of SPORT BEACH. We're so excited to support and amplify their activations throughout the coming year. And we can't wait to harness Ad Results Media’s deep expertise in audio intelligence, alongside our unmatched network of podcast, streaming, radio, YouTube, and creator partnerships in future collaborations with Stagwell. Proud to have had our CEO Jordan Fox represent ARM at an ADWEEK roundtable which proved to be a thoughtful discourse around creators deepening fan connections, securing data ownership, and redefining the digital commerce landscape. Now that CES has wrapped, we want to take a moment to reflect on our takeaway that the future of audio-first advertising—will drive innovation within the creator economy. And our time on the ground also reminded us that while technology fuels innovation, relationships still matter— and we're lucky to partner with some of the best.

Celebrating Collaboration and Innovation with SPORT BEACH 🏆 Last week at CES, Ad Results Media joined forces with Stagwell's SPORT BEACH for an event that celebrated creativity, collaboration, and innovation in the most inspiring way. The conversations we had with Stagwell’s visionary team, trailblazing marketers, and talented athletes are a promising glimpse into the possibilities ahead as we embark on our audio advertising partnership. We’re proud to be part of this forward-thinking initiative that highlights the power of sports creators. Read more here: https://lnkd.in/gtWdMt_J