Affinity Solutions

This Thanksgiving, we’re especially grateful for our incredible team at Affinity Solutions—your dedication drives our success every day. 🧡 We’re also deeply thankful for our partners and the new relationships we’ve built this year. Your trust and collaboration mean the world to us. Wishing everyone a holiday filled with warmth and happiness. Happy Thanksgiving! 🦃 🍂

Despite a late Thanksgiving shortening the shopping window, October brought good news for retailers. The CNBC/National Retail Federation Retail Monitor reports a 4.13% YoY spending jump, the strongest since Nov. 2023, with 0.74% MoM growth reversing September's dip.   Key Highlights: 🧥 Clothing: 19-month streak of YoY growth (+8.56%), though slightly down MoM. 🏠 Durables: Spending rebounds (+1.87% YoY) 🍽️ Food: Restaurant (+2.07% YoY) and grocery (+3.76% YoY) spending continues to grow, despite food inflation.   With 57% of consumers shopping online and holiday budgets averaging $902, e-commerce and agile strategies are must-haves. 🎄 Check out what’s fueling this retail momentum and how you can capitalize on it! 📈 https://lnkd.in/e7pwJxzj #RetailTrends #HolidayShopping #Ecommerce

Did you know: 54% of brands and agencies are shifting from third-party data to first-party and purchase data to enhance their marketing strategies? If you read our newsletter, you would. (You would also know where to go to learn more about improving ad segmentation, campaign optimization, and ROI tracking.) Stay in-the-know about the latest marketing trends, the power of purchase data, and insights to help you drive growth – subscribe to our newsletter! ✋https://lnkd.in/ezC-euEs

🤝 We teamed up with AdExchanger to survey top companies about how they're adapting their advertising strategies in light of multiple disruptive industry changes. Below are the top trends and issues. 💡 Our full report, Navigating the Shift: The New Frontier of Data-Driven Marketing details how industry leaders are adapting their advertising programs to capitalize on these shifts and gain a competitive advantage. Download it now: https://lnkd.in/g74GUcSM #martech #advertising #purchasedata #retaildata

📣 Did you miss the release of the CNBC/National Retail Federation Retail Monitor earlier this week? Catch the highlights on this segment of Squawk Box with Steve Liesman! 📺 Watch now 👉 https://lnkd.in/dfgGfifu #consumerpurchasedata #retailanalytics #retaildata #economy

📈 This just in: Retail sales were up in October, according to the latest CNBC/National Retail Federation Retail Monitor, powered by Affinity Solutions. 👏 This positive momentum sets a promising foundation for retailers as we head into the holiday shopping season. Key highlights: 🛍️ Retail sales up 0.74% month-over-month, and 4.13% year-over-year 💼 Seven of nine retail categories saw increases ❓ Curious which categories showed strong growth? Check out the full report: https://lnkd.in/gvmze9vN #consumerpurchasedata #retailanalytics #retailsales

Honoring all who serve and protect our country. Thank you for your sacrifice and service. #veteransday #gratitude #veterans

Our team wrapped up a fantastic week at #Money2020, where cardholder engagement, the future of money, and what's next in #Fintech were hot topics! We showcased how Affinity Solutions is transforming FI Commerce Media with data, AI, and strategic retail partnerships, helping you reach and activate new customers with data-driven strategies for growth and engagement. 👊 On the ground this week: Atul Chadha, Henry Tam Jr., Phil Lore, Dani Kenady, Dan Lindy, and Mike Biamonte 🎉 #financialservices #consumerinsights #purchasedata

🎉 💥 📣 We’re thrilled to be named as a Leader in the Enrichment and Hygiene category of Snowflake’s 2025 Modern Marketing Data Stack! Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity. 📈 https://lnkd.in/gFDPevTf

 🗣️ Have you heard? 💵 Consumer purchase data is marketing's new currency. ❓ Why? 🚀 With an increasingly competitive marketplace, complex privacy regulations, and a fragmented data landscape, consumer purchase data is a clear must-have. It can be used across the entire marketing funnel, from planning and insights to targeting and measurement to drive better outcomes. In case you missed our recent #AWNY panel discussion, here is a recap with insights from our partners at The Walt Disney Company, Pyxis by Bain & Company, and the National Retail Federation about the power of #purchasedata. Read more: https://lnkd.in/gNtJWi-8 #retaildata #retailanalytics