Akkio

Last week, we brought our team members together in Atlanta for an incredible company offsite! A special thank you to Michael Kassan from 3C Ventures for joining our founder Jon Reilly for an inspiring fireside chat on the future of AI analytics in media agencies. These conversations fuel our vision and remind us why we do what we do. Between strategic sessions and roadmap discussions, our team enjoyed some friendly competition at TopGolf – though we'll keep those scorecards private! These moments together reinforce our culture of innovation and collaboration. We're energized by what's ahead and grateful for a team that continues to push boundaries in pursuit of excellence. #Akkio #CompanyCulture #CompanyOffsite

This year, AI's role in the advertising industry is set to accelerate like never before. With game-changing innovations and strategic mergers reshaping the landscape, agencies need to quickly adapt to harness the full potential of AI. Our upcoming webinar explore AI-driven analytics, smarter data models, and automation – and how these technologies will transform media agencies' operations and client relationships in 2025. Attendees Will Learn: - How AI will evolve in the advertising space and what’s next - Practical ways to leverage AI for smarter decision-making - How AI can help agencies deliver greater ROI for clients - Insights from top agency leaders on staying competitive in 2025 Speakers: Jon Reilly, CEO and Co-Founder, Akkio Mari Kim Novak, Founder & CEO, MKnCo Advisory Inc. Tyler Pietz, Co-Founder & CEO at Anthrologic Date: Tuesday, Feb. 4 @ 1 p.m. ET Register Now: https://lnkd.in/e2AE7TT2 Don’t miss this chance to hear from thought leaders and get actionable insights into how AI can help you stay ahead in 2025 and beyond. #AIMarketing #2025Trends #AITrends #MarketingTrends #AIforAgencies

DeepSeek R1 just disrupted the AI landscape. This open-source model matches leading AI performance at 1/27th the cost. What does this mean for media agencies? - More flexible AI options  - Better economics coming  - Focus on specialized solutions The next 60 days will bring major innovations from US AI labs responding to this breakthrough. Is your agency ready to capitalize on these changes? Read our full analysis here to find out how: https://lnkd.in/e85ZD7Um #DeepSeek #Marketing #AIMarketing #AIforAgencies

It’s no secret that agility and optimization are key to successful campaigns. Once a campaign is live, real-time adjustments are made — budgets are reallocated, partners are fine-tuned, and ad placements are refined — all in the pursuit of better performance. But there’s one crucial area where optimization still lags behind: audience targeting. Despite continuous refinement in channels, budgets, and timing, audience profiles often remain static throughout a campaign. Read our latest blog to dive deeper into why audience experimentation hasn’t kept pace — and how it can be the next frontier for campaign success. https://lnkd.in/ecew3NQx #AudienceTargeting #AudienceBuilding #AIMarketing #AIAnalytics

The advertising industry is at a pivotal moment, and 2025 will be the year that separates the leaders from the followers. In our latest blog, we explore why agencies can no longer afford to take a wait-and-see approach with AI. Key insights include: - Why economic pressures and data overflow are forcing agencies to evolve now - How specialized AI tools are transforming campaign optimization and audience targeting - What the Omnicom-IPG merger signals about the future of agency operations - Why early AI adopters are already pulling ahead The message is clear: This isn't about future-proofing anymore — it's about surviving and thriving in the present. Read The Future of AI in Advertising: Why 2025 and Beyond Will Transform the Industry to understand how your agency can stay ahead of this transformation: https://lnkd.in/eQyRtnjn #AIAdvertising #AIMarketing #AITrends #AdvertisingTrends #AdvertisingIndustry #Agencies

Agencies and marketers deserve an AI that speaks their language—literally. That’s why MediaPost covered Akkio’s Agency Data LLM, built specifically for media and advertising professionals. Unlike generic AI tools, Akkio’s platform is pre-trained on agency-specific data and context, so you can skip the hassle of training models and dive straight into insights. From building hyper-precise audiences to real-time campaign monitoring, this is AI your way. Read more: https://lnkd.in/gnyk8GQu #AIForAgencies #MediaPost #MarketingAnalytics #AI #DigitalMarketing #AIMarketing #AIAnalytics 

Happy Holidays from Akkio! 🌟 As the year comes to a close, we want to take a moment to express our gratitude to our customers, partners, and everyone who has supported us this year. Looking ahead to the new year, we're here to help media agencies simplify their data, uncover smarter insights, and unlock opportunities at every stage of the campaign lifecycle. With Akkio, you gain an AI-native analytics platform designed to meet the unique needs of media teams—helping you work faster, deliver better results, and strengthen client relationships. Thank you for being part of our journey. Here’s to an exciting year of growth and innovation together! Wishing you a joyful holiday season and a successful start to 2025.

We're excited to join the 4A's Afternoon of Reporting & Analytics next week to share how AI is transforming analytics for agencies. We'll be joined by Huw Griffiths & Justin Canning, who will dig into best practices for implementing AI tools across the campaign lifecycle and an inside look at Akkio's newest Audience Studio. 4A's members can register here: https://lnkd.in/eYSbJ6ty We'll see you on Wednesday, Dec 11! #4As #AIAnalytics #ReportingandAnalytics #AIMarketing #MarketingAnalytics

Building precise, data-driven audiences is the foundation of any successful campaign—And agencies are turning to AI for insights and optimizations across the campaign planning process. Join leaders from Akkio and Horizon Media as we break down how AI is reshaping audience creation across the media planning process. What you’ll learn:  - Real-world examples of how Horizon Media uses Akkio to streamline audience creation, improving targeting and driving stronger campaign results - How AI transforms audience building with natural language, enabling teams to create precise, data-driven segments in minutes instead of days - Explore Akkio’s full AI capabilities, supporting the entire campaign lifecycle—from audience building to reporting and forecasting Register here: https://lnkd.in/epdzruKc Elizabeth Twersky, Craig Wisneski #AI #AudienceBuilding #Akkio #HorizonMedia #AIMarketing #MarketingInnovation #MarketingWebinar

Missed our panel on AI for Data-Driven Marketing at Advertising Week? On stage, we announced our recent partnership with Horizon Media. 📣 With Akkio’s AI analytics platform, Horizon is streamlining the entire campaign process—from data ingestion and audience modeling to media execution and performance analytics—while amplifying the precision and impact of every media dollar spent. Our panel of experts dove into how companies can scale AI across their marketing effectively, delivering real client impact. Check out the full recording of the panel here: https://lnkd.in/ekVEiiC5 Tim Rich, Orli LeWinter, Jon Reilly #AWNewYork24 #AIMarketing #MediaPlanning #AIAnalytics