ALBCONSULTINGLUXE

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Les « dupes » envahissent le marché de la beauté et de la mode, et c’est plus qu’une micro tendance Tik Tok. C’est en fait une réaction quasi « culturelle » au sentiment d’abus de quelques marques de luxe : trop de hausse de prix, trop de nouveauté, trop de « marketing », pas assez de qualité dans les produits. Les dupes sont de manière contre intuitive une manière pour certains consommateurs de montrer leur « éducation » : on peut avoir des produits de qualité équivalente sans avoir à signaler son appartenance à la communauté d’une marque Dans le parfum, les dupes s'insèrent dans une tendance de marché. Le haut du marché à explosé en prix, avec bcp de parfums "de niche", qui désormais constituent le sgement "luxe" du marché. L'ancien segment "luxe", désormais "prestige" (notamment toutes les grandes marques de mode) ont un peu perdu en pertinence. Elles ne constituent plus un "statement culturel". Mais l'odeur plait toujours. Pour les consommateurs qui n'ont pas les moyens des parfums de "niche" mais qui ont du gout, on voit émerger des marques moyen de gamme. Et parmi elles, les dupes. Il s'est passé la meme chose dans le make up, puis dans le soin, où désormais, le segment le plus dynamique est celui des marques indépendantes de milieu de gamme. Merci Virginie Jacoberger-Lavoue pour l’analyse. https://lnkd.in/eWHjcXAf

MARKET UPDATE: As we close 2024, the narrative around China's luxury market needs a serious reality check. We've just released DLG (Digital Luxury Group)’s latest China Luxury and Prestige Market Update and some of our findings might surprise you. Some highlights: 1⃣ The "slowdown" narrative is misleading The market isn't slowing - it's redistributing. International travel resumption doesn't equal market decline; it signals a fundamental shift in Chinese luxury consumers’ purchase behavior that too many are misinterpreting. 2⃣ Hainan reality check While Hainan remains strategic, its role is evolving dramatically. Most brands are missing critical opportunities by maintaining outdated strategies that no longer align with the post-pandemic market dynamics. 3⃣ Consumer behavior shift The real story isn't about spending power - it's about spending intelligence. Chinese luxury consumers aren't simply spending less; they're spending differently, with implications many brands haven't yet integrated in their strategy. 4⃣ Brand positioning segmentation for luxury goods and Luxury/Prestige beauty Some brands are thriving while others struggle in the same environment. The difference? Understanding that China today requires a fundamentally different approach from the pandemic era. 5⃣ Prestige beauty's promotional trap The current promotional environment is creating a dangerous illusion of growth while eroding brand equity. Some brands are already paying the price, while others have found a sustainable path forward. Our latest market update provides detailed analysis of these trends, along with actionable insights, for luxury and prestige brands looking to thrive in 2025, in the Chinese Luxury Goods and Beauty markets. Want to know more? Like this post and drop a comment below to receive the report. #China #Growth #Markets #Marketing #eCommerce #Sales #MarketPlaces #DigitalMarketing #Economics #Livestream #Livestreaming #Prestige #Luxury #Double11 #Digital #Marketing

While Kiaf SEOUL and Frieze Seoul were the center of attention of the #SeoulArtWeek, there was also an enormous amount of amazing satelite events taking place and today I would like to introduce those centered around traditional #Korean culture and crafts. The Seoul Art Week has become a community event – the whole city is celebrating #art and all of the cultural institutions – and luxury brands – joined the event in one way or another. In my previous posts I often talked about Arumjigi Foundation and the YÉOL Korean Heritage Preservation Society. Both of these institutions are dedicated to the preservation of Korean craftsmanship and traditional culture. Both have also been collaborating with #luxury brands for many years, and in case of the exhibitions coinciding with the Seoul Art Week – Arumjigi joined hands with Cartier (the foundation also previously collaborated with #Chanel and Hermès) and YÉOL with CHANEL. But more on that in the article!

The #trend of mixing #business with #leisure travel—"#bleisure"—is now seen as a top #opportunity for #tourism growth. 🙂☀️ The business travelers are extending their stays, embracing local #experiences, and spending more. This #trend isn’t just boosting local #economies; it’s reshaping how we think about #worklife #balance All génération Will appreciate this new Lifestyle #Flexibilite #Travail #rh

Imagine pitching your OWN innovation to leaders at L'Oréal! This powerhouse of a team took part in the Semi-Finals at Brandstorm 2024 after beating 1000s of entrants with their own unique and creative idea. Think you've got what it takes to go all the way to Paris? Register now for our 2025 Innovation Competition https://lnkd.in/eq56vyzD #brandstorm2025 #weareloreal

Alpha, Gen Z... who needs labels? Let's talk talent. My HR teams know I'm not a fan of putting young people into boxes. Forget labels, listen to young minds. For 33 years, L'Oréal Brandstorm competition has given young leaders of tomorrow a global stage to shine on. 🚀 L'Oréal Brandstorm 2025 is officially OPEN!🚀 And this year is going BIGGER. THAN. EVER with the mission: Men's beauty and care. GAME ON. Through tech, products and beyond.                                                              Sign up now! 👉 http://spr.ly/6047uxdHT #Brandstorm2025 #Loreal #Innovation #Careers #FutureofBeauty #Brandstorm #JoinMeAtLOreal #Brandstorm2025