ARound

This past Monday Night Football game, the Los Angeles Rams transformed SoFi Stadium and Hollywood Park into the Alaskan wilderness, taking fans on a thrilling virtual zip-lining journey across Alaska, with Rams players soaring around the stadium. Using the Rams’ Infinity Screen, this activation showcases ARound’s real-time, web-based broadcast AR product—bringing high-quality, interactive experiences to any stadium. Thank you to Princess Cruises, the Rams, and everyone at SoFi Stadium for partnering with us to bring this vision to life!

Mobile AR + Broadcast AR = ❤️ 🥳 😎

ARound, together with the Los Angeles Rams, Princess Cruises, and Uber Eats, is changing the game with a first-ever AR broadcast and mobile experience for NFL fans! Launching at SoFi Stadium and Hollywood Park, this integration brings fans into the action on both the Infinity Screen and their devices, creating an immersive and interactive gameday experience. With 'Anywhere AR' technology now for football, any team can quickly turn their stadium into a synchronized experience that connects fans to each other and to every game moment. Join us as we redefine live sports with shared, real-time engagement, bridging digital and stadium environments in ways fans haven’t seen before. #Innovation #FanEngagement #AR #SportsTech #NFL #Rams #Stagwell

So grateful for this honor and the very kind spotlight post! ARound Stagwell Marketing Cloud Stagwell The VOID International Game Developers Association (IGDA®) Game Developers Conference Hasbro Sony Pictures Entertainment ILM Immersive Walt Disney Imagineering Disneyland Resort Major League Baseball (MLB) Los Angeles Rams Minnesota United FC Princess Cruises Target Producers Guild of America Academy of Television Arts & Sciences Women in Games #virtualreality #augmentedreality #vr #ar #femaledevs

Stagwell’s augmented reality company #ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. In partnership with Target, ARound on Aug. 24 launched an expansion of its stadium platform to add Minnesota United FC at Allianz Field. With this launch, fans can interact with digital content, layering another element of entertainment and engagement during the game. It marks a continuation of ARound adding partners across different sports and leagues, having previously launched its AR app with Major League Baseball (MLB)’s Minnesota Twins and Kansas City Royals, the National Basketball Association (NBA)'s Cleveland Cavaliers, and the National Football League (NFL)'s Los Angeles Rams. In this piece by Antoinette S., we speak to Josh Beatty, Evan Entler, Jeff MacDonald of Mekanism, and Matt Quinn of Journey.

This past weekend ARound debuted its first MLS experience with Minnesota United FC at Allianz Field! Fans were fully immersed in the team's tradition through our groundbreaking AR platform, which seamlessly blends interactive mobile and stadium broadcasts. This launch is just the beginning as we gear up for even more exciting activations next month. https://lnkd.in/g8abCun9

For the first time in Major League Soccer history, fans aren't just watching the action - they're a part of it⚽ ARound teamed up with Minnesota United FC and Target to launch an in-stadium AR experience that allows fans to interact with the live match right from their seats. "This collaboration with ARound and Target exemplifies our commitment to innovation and community," said Evan Entler, Vice President of Digital Media at Minnesota United. "We're excited to see how fans react to this unique blend of tradition and cutting-edge technology." Learn more here👉 https://bit.ly/3T8gHuG #TransformingMarketing #AR #Technology #immersive #MLS #sports #fanengagement Josh Beatty Stagwell Marketing Cloud

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The sporting experience has never been more immersive! Last week's panel at Stagwell's Sport Beach showcased the future of fan engagement through AR, VR, and more, led by industry visionaries. From Jennifer Prince's insight, "Entertainment is a full sensory experience and technology should help promote this," to Shachar Scott's vision, "Immersive opportunities for fan engagement exist from courtside to couchside," the discussions were enlightening and forward-thinking. Check out the panel discussion below👇 And you might also catch the exciting announcement that ARound is the official AR partner of the Los Angeles Rams this upcoming season, bringing new connected fan experiences to the Rams House! 🏈✨